{"title":"Direct Dye Hair Color","description":"","products":[{"product_id":"pravana-chromasilk-vivids-pastels-direct-dye-3-oz","title":"Pravana ChromaSilk Vivids Pastels Direct Dye 3 oz","description":"\u003cdiv id=\"pdpMain\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/Product\"\u003ePravana ChromaSilk Vivids Pastels Direct Dye \u003cbr\u003e\u003cbr\u003eKeratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied.\u003cbr\u003e\u003cbr\u003e• Silk Amino Acids: \u003cbr\u003eAct as a color carrier to help drive color deep into hair’s cortex\u003cbr\u003e\u003cbr\u003e• Keratin Amino Acids: \u003cbr\u003eStrengthen hair’s fiber and help color adhere to the hair shaft\u003cbr\u003e\u003cbr\u003e• Paraben-Free\u003cbr\u003e• Zero Phthalates\u003cbr\u003e• No animal testing\u003cbr\u003e• Free from MEA and DEA\u003cbr\u003e• EPA and CARB compliant\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. Pre-lighten hair to recommended level prior to coloring.\u003c\/div\u003e\n\u003cdiv itemscope=\"\" itemtype=\"http:\/\/schema.org\/Product\"\u003e2. Apply VIVIDS directly to clean, dry hair.\u003c\/div\u003e\n\u003cdiv itemscope=\"\" itemtype=\"http:\/\/schema.org\/Product\"\u003e3. Process for 20 minutes at room temperature.\u003c\/div\u003e\n\u003cdiv itemscope=\"\" itemtype=\"http:\/\/schema.org\/Product\"\u003e4. Shampoo lightly with VIVIDS Color Protect Shampoo.\u003c\/div\u003e\n\u003cdiv itemscope=\"\" itemtype=\"http:\/\/schema.org\/Product\"\u003e5. Rinse thoroughly with cool water and style as desired.\u003c\/div\u003e\n\u003cdiv itemscope=\"\" itemtype=\"http:\/\/schema.org\/Product\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ritekit-alerts\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ritekit-alerts\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ritekit-alerts\"\u003e\u003c\/div\u003e","brand":"Pravana","offers":[{"title":"Luscious Lavender","offer_id":39049668238,"sku":"PP005982","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Mystical Mint","offer_id":39049668046,"sku":"PP005984","price":12.95,"currency_code":"USD","in_stock":false},{"title":"Pretty In Pink","offer_id":22082592899,"sku":"PP005983","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Too Cute Coral","offer_id":39049668174,"sku":"PP005981","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Blissful Blue","offer_id":39049668110,"sku":"PP005979","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/pravana-chromasilk-vivids-pastels.jpg?v=1593706757"},{"product_id":"chromasilk-vivids-neon-hair-color-3-oz","title":"Pravana ChromaSilk Vivids Neon Hair Color 3 oz","description":"\u003cp\u003eThe professional hair color industry’s first-ever blacklight responsive neon shades! Pravana ChromaSilk Vivids Neon Hair Color collection contains special dye pigments that rival highlighter shades. Use alone for show-stopping looks or add to Vivids formulas to give them an extra pop of color!\u003cbr\u003e\u003cbr\u003e• Contains special dye pigments that rival highlighter shades.\u003cbr\u003e• Give your clients an extra pop of color!\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. Pre-lighten hair using Pravana Pure Light Power Lightener to the desired level. For purity of Pravana ChromaSilk Vivids color, follow the chart provided and pre-lighten hair to the level indicated for each shade.\u003cbr\u003e2. Before applying Pravana ChromaSilk Vivids, hair must be freshly shampooed and completely dried.\u003cbr\u003e3. Taking 1” sections apply color directly to the hair, applying section-by-section to ensure complete and even coverage. No developer is needed.\u003cbr\u003e4. Allow to process for 20-30 minutes at room temperature.\u003cbr\u003e5. Once the processing is complete, lightly shampoo with Pravana ChromaSilk Vivids Color Protect and rinse with cool water until the water runs clear.\u003cbr\u003e6. Apply Pravana ChromaSilk Vivids Color Protect Conditioner and rinse.\u003cbr\u003e7. Style as desired. When lifting hair more than 3 levels we recommend performing a Silk Degrees Treatment after the lightening process, but before the Pravana ChromaSilk Vivids Application.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Neon Blue","offer_id":22082599811,"sku":"PP039373","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Neon Green","offer_id":39049944526,"sku":"PP039377","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Neon Orange","offer_id":39049944654,"sku":"PP039376","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Neon Yellow","offer_id":39049944590,"sku":"PP039375","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/pravana-chromasilk-neons-new-packaging.jpg?v=1570033462"},{"product_id":"pravana-chromasilk-vivids-semi-permanent-color-direct-dye-hair-color-3-oz","title":"Pravana ChromaSilk Vivids Semi-Permanent Color Direct Dye Hair Color 3 oz","description":"\u003cp\u003ePravana \u003cspan data-mce-fragment=\"1\"\u003eChromaSilk Vivids collection is semi-permanent, non-oxidative hair color that is designed to be used without developer. Vivids Clear-Dilute can be used to lighten or brighten any of your Vivids shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis direct dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use Vivids Clear to lighten or pastel and \u003cspan data-mce-fragment=\"1\"\u003eVivids\u003c\/span\u003e Black to darken any Vivids shade.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo ammonia: extremely gentle\u003c\/li\u003e\n\u003cli\u003eSilk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex\u003c\/li\u003e\n\u003cli\u003eKeratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExclusive To Pravana:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eParaben-Free\u003c\/li\u003e\n\u003cli\u003eZero Phthalates\u003c\/li\u003e\n\u003cli\u003eNo animal testing\u003c\/li\u003e\n\u003cli\u003eFree from MEA and DEA\u003c\/li\u003e\n\u003cli\u003eEPA and CARB compliant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. Pre-lighten hair using PRAVANA Pure Light Power Lightener to the desired level. For purity of VIVIDS color, follow the chart provided and pre-lighten hair to the level indicated for each shade.\u003cbr\u003e2. Before applying VIVIDS, hair must be freshly shampooed and completely dried.\u003cbr\u003e3. Taking 1” sections apply color directly to the hair, applying section-by-section to ensure complete and even coverage. No developer is needed.\u003cbr\u003e4. Allow to process for 20-30 minutes at room temperature.\u003cbr\u003e5. Once the processing is complete, lightly shampoo with ChromaSilk VIVIDS Color Protect and rinse with cool water until the water runs clear.\u003cbr\u003e6. Apply ChromaSilk VIVIDS Color Protect Conditioner and rinse.\u003cbr\u003e7. Style as desired. When lifting hair more than 3 levels we recommend performing a Silk Degrees Treatment after the lightening process, but before the ChromaSilk VIVIDS Application.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"All Nighter","offer_id":51725813317813,"sku":"PP067624","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Aquamarine","offer_id":30389063712829,"sku":"PP067617","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":42880019792053,"sku":"42880019792053","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":39051725582,"sku":"PP016793","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Blue Topaz","offer_id":30389070987325,"sku":"PP059723","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Clear-Dilute Additive","offer_id":44585240854709,"sku":"PP067619","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Clear Pastel","offer_id":39051725710,"sku":"PP005980","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Emerald","offer_id":40011599839413,"sku":"40011599839413","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Flame","offer_id":44585243508917,"sku":"PP016799","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Grape","offer_id":42880022773941,"sku":"42880022773941","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Garnet","offer_id":30389076131901,"sku":"PP067612","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":39051725518,"sku":"PP016792","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Magenta","offer_id":30389088550973,"sku":"PP016790","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":39051725262,"sku":"PP016787","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Periwinkle","offer_id":42880023724213,"sku":"42880023724213","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":39051725390,"sku":"PP016789","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Purple Tourmaline","offer_id":30389095628861,"sku":"PP067615","price":12.95,"currency_code":"USD","in_stock":false},{"title":"Red","offer_id":39051725326,"sku":"PP016788","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Sangria","offer_id":51725815775413,"sku":"PP067625","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":22082775683,"sku":"PP016785","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Smokey Silver","offer_id":30389104574525,"sku":"PP064523","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Smokey Violet","offer_id":42880024608949,"sku":"42880024608949","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Sunstone","offer_id":30389107097661,"sku":"PP067614","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Tempted","offer_id":51725808402613,"sku":"PP067623","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Violet","offer_id":39051725454,"sku":"PP016791","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Wild Orchid","offer_id":39051725646,"sku":"PP016794","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":39051725198,"sku":"PP016786","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/738184.png?v=1631894423"},{"product_id":"alfaparf-milano-revolution-direct-coloring-cream-3-04-oz","title":"Alfaparf Milano rEvolution Direct Coloring Cream 3.04 oz","description":"\u003cp\u003eA revolution in creativity celebrates the power of color and the ability to personalize every client's look with ease of direct placement. Now with Alfaparf Milano color rEvolution's 7 shades you can create an incredible variety of signature colors, from extreme colors to soft, shimmering pastels. Reduce your color inventory and expand your direct color palette by using our fun and easy color mixing chart. Plus, use the clear formula for customizing intensities.\u003cbr\u003e\u003cbr\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Guarantees a uniform color from root to tip\u003cbr\u003e• The perfect texture ensures precise application and lets you carry out highly sophisticated techniques\u003cbr\u003e• The formula has a cream-gel consistency, so different shades blend perfectly to create sensational mixtures\u003cbr\u003e• Hair is incredibly soft and shiny after applying the cream\u003cbr\u003e• Shades can be mixed together to obtain infinite color possibilities\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. For an Intense Color Result: lighten hair until you obtain the ideal melanin residue for each color (see instructions).\u003cbr\u003e2. Shampoo then apply rEvolution JC directly to damp hair.\u003cbr\u003e3. Leave for 10-20 minutes according to the depth of color to be achieved. Emulsify with water then rinse thoroughly.\u003cbr\u003e3. Shampoo hair.\u003cbr\u003e\u003cbr\u003eOn Natural Hair: to give highlights to natural hair, apply rEvolution JC directly to dry hair.\u003cbr\u003e• Leave for 10-40 minutes according to the depth of color to be achieved.\u003cbr\u003e• Emulsify with water then rinse thoroughly.\u003cbr\u003e• Shampoo hair.\u003cbr\u003e\u003cbr\u003eOn Colored Hair: to enhance highlights in colored hair, apply rEvolution JC directly to dry hair.\u003cbr\u003e• Check the color every 10-15 minutes until it has reached the desired result.\u003cbr\u003e• Emulsify with water then rinse thoroughly.\u003cbr\u003e• Shampoo hair.\u003cbr\u003e\u003cbr\u003eClear: for pastel shades and\/or to soften the color result, the mixing ratio should be at least 5 to 1 (5 parts Clear and one part of the rEvolution JC color desired).\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Deep Red","offer_id":24615204099,"sku":"45220APR-6","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Magenta","offer_id":24615202691,"sku":"45220APR-1","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":24615203267,"sku":"45220APR-3","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Rich Purple","offer_id":24615203011,"sku":"45220APR-2","price":12.95,"currency_code":"USD","in_stock":true},{"title":"True Blue","offer_id":24615204227,"sku":"45220APR-7","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":24615203523,"sku":"45220APR-4","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Clear","offer_id":24615204419,"sku":"45220APR-8","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/AlfaparfMilanorEvolutionDirectColoringCream3.04oz.jpg?v=1684155221"},{"product_id":"rusk-deepshine-intense-direct-cream-color-3-4-oz","title":"Rusk Deepshine Intense Direct Cream Color 3.4 oz","description":"Rusk Deepshine Direct Hair Cream Color\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePure Creativity. Pure Artistry. Unlimited Possibilities! Introducing the new intense Rusk Deepshine Direct Advanced Marine Therapy Color Collection! You get optical color shock for maximum impact. Intense direct color available in 8 vibrant shades: Purple, Pink, Red, Yellow, Teal plus Icy White (Toner), Blue, and Merlot.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDeepshine Direct intense, vibrant colors can be used individually or mixed together for endless color transformations. The unique cream formula allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique stacking effects. New Icy White can be used as a toner, or to help eliminate yellow from blonde or gray hair. Deepshine Direct empowers you to create color expressions for your clients that will command attention.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Optical color shock for maximum impact\u003cbr data-mce-fragment=\"1\"\u003e• Saturates hair with intense vibrant color\u003cbr data-mce-fragment=\"1\"\u003e• Advanced Marine Therapy leaves hair looking and feeling healthy\u003cbr data-mce-fragment=\"1\"\u003e• Unique cream formula allows multiple colors to be precisely applied across the same strand without bleeding to create unique stacking effects\u003cbr data-mce-fragment=\"1\"\u003e• Ready to Use\u003cbr data-mce-fragment=\"1\"\u003e• Apply direct from the tube\u003cbr data-mce-fragment=\"1\"\u003e• No developer required\u003cbr data-mce-fragment=\"1\"\u003e• Ammonia-free\u003cbr data-mce-fragment=\"1\"\u003e• PPD-free\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003ePre-lighten hair with a Rusk Deepshine Lightener\u003cbr data-mce-fragment=\"1\"\u003e• Deepshine Direct Color (Teal, Blue, Purple \u0026amp; Pink), Pre-lighten hair to Level 8, 9, or 10, up to 30 minutes. Apply to dry hair.\u003cbr data-mce-fragment=\"1\"\u003e• Deepshine Direct Color (Red, \u0026amp; Yellow), Pre-lighten hair to Level 7 or 8, up to 30 minutes. Apply to dry hair.\u003cbr data-mce-fragment=\"1\"\u003e• Deepshine Direct Color (Merlot), Pre-lighten hair to Level 6 or 7, up to 30 minutes. Apply to dry hair.\u003cbr data-mce-fragment=\"1\"\u003e• Deepshine Direct Color (Icy White), Pre-lighten hair to Level 9 or 10, up to 5 to 15 minutes. Apply to damp hair.","brand":"Rusk","offers":[{"title":"Blue","offer_id":8718593818743,"sku":"779248","price":11.95,"currency_code":"USD","in_stock":false},{"title":"Clear Color","offer_id":8718595096695,"sku":"779322","price":11.95,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":45155948953781,"sku":"45155948953781","price":11.95,"currency_code":"USD","in_stock":true},{"title":"Icy White","offer_id":8718595162231,"sku":"779242","price":11.95,"currency_code":"USD","in_stock":false},{"title":"Merlot","offer_id":8718595194999,"sku":"779250","price":11.95,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":8718595227767,"sku":"779238","price":11.95,"currency_code":"USD","in_stock":false},{"title":"Purple","offer_id":8718595260535,"sku":"779189","price":11.95,"currency_code":"USD","in_stock":false},{"title":"Red","offer_id":8718595293303,"sku":"779240","price":11.95,"currency_code":"USD","in_stock":false},{"title":"Teal","offer_id":8718595326071,"sku":"779241","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/RuskDeepshineIntenseDirectCreamColor3.4oz.jpg?v=1699925961"},{"product_id":"joico-color-intensity-semi-permanent-creme-color-4-oz","title":"Joico Color Intensity Semi-Permanent Creme Color 4 oz","description":"\u003cp\u003e\u003cspan\u003eJoico Color Intensity Confetti Collection features one-of-a-kind Pastel Extend Technology that locks in these playful hues for up to 10 shampoos. Quadramine Complex, the magic inside the award-winning K-PAK Reconstructor, guarantees healthier hair after every color service. And ultra nourishing Kukui Nut Oil leaves locks gorgeously glossy and conditioned from root to tip. The icing on the cake: A sparkling formula makes mixing and applying a blast, then rinses cleanly from strands without a trace (like the perfect party guest)!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Healthier hair after every color service\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Gorgeous condition + amped up shine\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Intermixable with all Color Intensity shades for endless creative possibilities\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Breakthrough Pastel Extend Technology secures these playful hues for up to 10 shampoos\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eBonus benefit: \u003cbr\u003e• No developer required.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. No Developers Required\u003cbr\u003e2. Do not mix with Vero K-PAK Color or Vero K-PAK Chrome.\u003cbr\u003e3. Wear gloves to avoid staining.\u003cbr\u003e4. Apply neatly to clean, dry hair 1\/4 inch from scalp.\u003cbr\u003e5. For maximum vibrancy, pre-lighten hair prior to application.\u003cbr\u003e6. Process for 20 minutes.\u003cbr\u003e7. Rinse well for several minutes, rinsing different colors separately. \u003cbr\u003e8. Apply K-PAK cuticle sealer, and finish with K-PAK Intense Hydrator.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Aqua Flow","offer_id":51471708848309,"sku":"JCI-23","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Amethyst Purple","offer_id":12661086486589,"sku":"JCI-1","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Blush","offer_id":51615964561589,"sku":"JCIP-01","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Clear Mixer Color","offer_id":12661090385981,"sku":"JCI-3","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Cobalt Blue","offer_id":12661090418749,"sku":"JCI-4","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Hot Kiss","offer_id":38276966875317,"sku":"38276966875317","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Hot Pink","offer_id":12661090484285,"sku":"JCI-6","price":15.29,"currency_code":"USD","in_stock":false},{"title":"Indigo","offer_id":12661090517053,"sku":"JCI-7","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Light Purple","offer_id":12661090582589,"sku":"JCI-9","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Lilac Color","offer_id":51615962005685,"sku":"JCICC-12","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Magenta","offer_id":12661090648125,"sku":"JCI-10","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Mermaid Blue","offer_id":12661090713661,"sku":"JCI-11","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Metallics Pewter","offer_id":51615946965173,"sku":"JCIMP-4","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Mauve Amour","offer_id":38276920901813,"sku":"38276920901813","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Orchid","offer_id":12661090844733,"sku":"JCI-13","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Passion Berry","offer_id":38277122359477,"sku":"38277122359477","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Peacock Green","offer_id":12661090943037,"sku":"JCI-14","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Pearl Pastel Silver Ice","offer_id":51615969935541,"sku":"JCIP-03","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Peri-Wink","offer_id":38276985061557,"sku":"38276985061557","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":12661090975805,"sku":"JCI-15","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":12661091008573,"sku":"JCI-16","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Ruby Red","offer_id":12661091041341,"sku":"JCI-17","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Sapphire Blue","offer_id":12661091074109,"sku":"JCI-18","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Soft Pink","offer_id":12661091106877,"sku":"JCI-19","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Titanium","offer_id":12661091139645,"sku":"JCI-20","price":15.29,"currency_code":"USD","in_stock":true},{"title":"True Blue","offer_id":12661091172413,"sku":"JCI-21","price":15.29,"currency_code":"USD","in_stock":false},{"title":"True Lav","offer_id":38276949573813,"sku":"38276949573813","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":12661091205181,"sku":"JCI-22","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Rose Color","offer_id":51615963087029,"sku":"JCICC-14","price":15.29,"currency_code":"USD","in_stock":true},{"title":"Rose Gold","offer_id":51615967936693,"sku":"JCIP-02","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Joico_Color_Intensity_Semi_Permanent_Creme_Color_4_oz.jpg?v=1756237120"},{"product_id":"pravana-chromasilk-vivids-everlasting-permanent-creme-hair-color-3-oz","title":"Pravana ChromaSilk Vivids Everlasting Permanent Creme Hair Color 3 oz","description":"\u003cp\u003eThe next evolution in hair color that bridges the gap between permanent creme hair color and direct dye. Reveal a world of possibilities with the ability to be used alone, with other VIVIDS everlasting shades or intermixed with PRAVANA’s expansive collection of ChromaSilk Creme Hair Colors.\u003cbr\u003e\u003cbr\u003e• Permanent VIVIDS hair color.\u003cbr\u003e• Intermixable with any ChromaSilk Creme hair color.\u003cbr\u003e• Heavy dye load with multi dimensional results.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e• No need to use with high volume developer.\u003cbr\u003e• Use 10 volume for maximum deposit or 20 volume for lighter, brighter results.\u003cbr\u003e• Levels 1 through 5, use 50% VIVIDS Everlasting shade in order to see the tone it contributes.\u003cbr\u003e• Levels 6 through 10, use 25% VIVIDS Everlasting shade in order to see the tone it contributes.\u003cbr\u003e• For up to 100% gray coverage, use 25% VIVIDS Everlasting + 75% ChromaSilk Permanent Creme Hair Color.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv id=\"ritekit-alerts\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Pravana","offers":[{"title":"Pastel Potion","offer_id":13030132678717,"sku":"PP070707","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Poison Berry","offer_id":30316445466685,"sku":"PP074319","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Scarlette Red","offer_id":13030132744253,"sku":"PP070705","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Violet Reign","offer_id":30316456935485,"sku":"PP074318","price":12.95,"currency_code":"USD","in_stock":true},{"title":"Mystic Magenta","offer_id":30316322619453,"sku":"PP072759","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/010609.png?v=1570031737"},{"product_id":"keratin-complex-graffiti-glam-intense-direct-pigments-semi-permanent-hair-color-3-4-oz","title":"Keratin Complex Graffiti Glam Intense Direct Pigments Semi-Permanent Hair Color 3.4 oz","description":"\u003cp\u003e\u003cspan\u003eGlamorous, beautiful hair color inspired by graffiti a vibrant art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDynamic collection of 10 vibrant semi-permanent shades + Clear is designed to inspire every colorist to unleash his\/her creativity and make a color statement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOur Advanced Keratin and Ceramides help even out color to create bold, expressive color or soft pastel shades with Clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keratin Complex","offers":[{"title":"Ultramarine Blue","offer_id":14093739425853,"sku":"KCGBLUE","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Smoke Gray","offer_id":14093739491389,"sku":"KCGGRAY","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Tropical Green","offer_id":14093739524157,"sku":"KCGGREEN","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Lavender Twilight","offer_id":14093739556925,"sku":"KCGLAVENDAR","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Sunrise Peach","offer_id":14093739589693,"sku":"KCGPEACH","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Pink Passion","offer_id":14093739622461,"sku":"KCGPINK","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Fierce Purple","offer_id":14093739687997,"sku":"KCGPURPLE","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Scarlet Red","offer_id":14093739753533,"sku":"KCGRED","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Rose Pink","offer_id":14093739786301,"sku":"KCGROSE","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Waterfall Teal","offer_id":14093739819069,"sku":"KCGTEAL","price":15.59,"currency_code":"USD","in_stock":true},{"title":"Clear Color","offer_id":14093739458621,"sku":"KCGCLEAR","price":15.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/graffitiglam.jpg?v=1553813859"},{"product_id":"framesi-pure-pigment-plus-hair-coloring-cream-2-oz","title":"Framesi Pure Pigment Plus Hair Coloring Cream 2 oz","description":"\u003cp\u003e\u003cspan\u003eFramesi Framcolor Pure Pigment Plus gives you pure shine and longevity even on the most over-processed and damaged hair. Achieve results on damaged hair that can not be achieved by any other color.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003ePure Pigment Plus contains 15 pigments that restructure and color damaged hair in one step. No developer required.\u003cbr\u003e\u003cbr\u003eFramesi Pure Pigment Plus is the Solution for:\u003cbr\u003e• Color Services on Hair that cannot structurally withstand the use of hair color that requires peroxide.\u003cbr\u003e\u003cbr\u003eOver-Processed Hair from the Following Services: \u003cbr\u003e• Bleaching \u003cbr\u003e• Relaxers\u003cbr\u003e• Keratin Treatments \u003cbr\u003e• Thermal damage from overuse in blowouts and flat ironing.\u003cbr\u003e\u003cbr\u003e• Does not require peroxide and provides long-lasting, ready-to-use, direct (reparative) pigments for damaged hair.\u003cbr\u003e• Specifically formulated to fill damaged gaps in hair by repairing and treating porous, over-processed \u0026amp; fragile hair.\u003cbr\u003e• Locks in color while rebalancing hair for a more youthful, healthy, hydrated \u0026amp; gloss finish.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eOne Step Lighten \u0026amp; Color:\u003cbr\u003e1. Apply PURE PIGMENT PLUS color to dry hair using Strike4 and process in 20 seconds.\u003cbr\u003e2. Use foils, or visibles, and process for 30 minutes at room temperature.\u003cbr\u003e3. Thoroughly rinse.\u003cbr\u003e\u003cbr\u003eInstructions for Toning:\u003cbr\u003e1. Lighten hair to levels 8 \u0026amp; 9 according to desired final shade.\u003cbr\u003e2. Apply PURE PIGMENT PLUS directly to lightened hair (no developer\/peroxide required)\u003cbr\u003e3. Process for 10-20 minutes at room temperature.\u003cbr\u003e4. Rinse: No shampooing is necessary.\u003cbr\u003e\u003cbr\u003eRefresh Color:\u003cbr\u003e1. Apply PURE PIGMENT PLUS directly to midshaft and ends while retouch application is processing.\u003cbr\u003e2. Process for 20 minutes at room temperature.\u003cbr\u003e3. Thoroughly rinse and continue with the Framesi Color Method System.\u003cbr\u003e\u003cbr\u003eColor Correction:\u003cbr\u003e1. Apply the repigmentizing formula.\u003cbr\u003e2. Process 10 minutes.\u003cbr\u003e3. Rinse and dry the hair. Do not shampoo.\u003cbr\u003e4. Apply the final color formula and process the full recommended processing time.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Framesi","offers":[{"title":"3 Honey Blonde","offer_id":41589109555381,"sku":"41589109555381","price":12.95,"currency_code":"USD","in_stock":true},{"title":"11 Green","offer_id":41589109457077,"sku":"41589109457077","price":12.95,"currency_code":"USD","in_stock":true},{"title":"22 Blue","offer_id":41589109489845,"sku":"41589109489845","price":12.95,"currency_code":"USD","in_stock":true},{"title":"24 Cool Brown","offer_id":41589109522613,"sku":"41589109522613","price":12.95,"currency_code":"USD","in_stock":true},{"title":"31 Sandy Blonde","offer_id":41589109588149,"sku":"41589109588149","price":12.95,"currency_code":"USD","in_stock":true},{"title":"44 Intense Copper","offer_id":41589109620917,"sku":"41589109620917","price":12.95,"currency_code":"USD","in_stock":true},{"title":"46 Amber","offer_id":41589109653685,"sku":"41589109653685","price":12.95,"currency_code":"USD","in_stock":true},{"title":"55 Absolute Red","offer_id":41589109686453,"sku":"41589109686453","price":12.95,"currency_code":"USD","in_stock":true},{"title":"56 Red Violet","offer_id":41589109719221,"sku":"41589109719221","price":12.95,"currency_code":"USD","in_stock":true},{"title":"560 Orchid","offer_id":41589109751989,"sku":"41589109751989","price":12.95,"currency_code":"USD","in_stock":false},{"title":"62 Pearl Blonde","offer_id":41589109784757,"sku":"41589109784757","price":12.95,"currency_code":"USD","in_stock":true},{"title":"64 Warm Brown","offer_id":41589109817525,"sku":"41589109817525","price":12.95,"currency_code":"USD","in_stock":true},{"title":"065 Pink","offer_id":41589109424309,"sku":"41589109424309","price":12.95,"currency_code":"USD","in_stock":true},{"title":"66 Deep Violet","offer_id":41589109850293,"sku":"41589109850293","price":12.95,"currency_code":"USD","in_stock":true},{"title":"00 Clear","offer_id":41589109391541,"sku":"41589109391541","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/FramesiFramColorPurePigmentPlusHairColoringCream2oz.png?v=1644110813"},{"product_id":"wella-color-fresh-create-semi-permanent-ammonia-free-shades-2-oz","title":"Wella Color Fresh Create Semi-Permanent Ammonia Free Shades 2 oz","description":"\u003cp\u003eWella Color Fresh Create. A line of expressive semi-permanent shades. Transform any inspiration into unique hair color creations with Color Fresh Create. Explore limitless color possibilities that fade true to tone, and are ammonia, fragrance and peroxide free.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eOffer creative yet sophisticated looks to all clients, varying from vibrant colors to powdery pastel hues. To achieve a range of pastelization, combine Color Fresh CREATE Tomorrow Clear with any expressive Color Fresh CREATE shade.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to Use:\u003cbr data-mce-fragment=\"1\"\u003eDirect Application:\u003cbr data-mce-fragment=\"1\"\u003e• Apply directly on naturally light blonde, white or pre-lightened hair. Wear gloves, use Pre-guard Cream, or apply away from the scalp. Warning: Intense shades may stain.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePastelization\u003c\/span\u003e:\u003cbr data-mce-fragment=\"1\"\u003e• Dilute with Color Fresh CREATE Tomorrow Clear to desired intensity, then apply evenly to clean, dry or pre-shampooed, towel-dried hair. Comb color evenly through the hair to achieve an even color result.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMixing:\u003cbr data-mce-fragment=\"1\"\u003e• Mix desired amount into a bowl and apply directly to the hair. Avoid direct contact to the scalp area.\u003cbr data-mce-fragment=\"1\"\u003e• No \u003cspan data-mce-fragment=\"1\"\u003eDevelopment\u003c\/span\u003e Needed! Fully Intermixable!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDevelopment Time:\u003cbr data-mce-fragment=\"1\"\u003e• Process for 20 minutes\u003cbr data-mce-fragment=\"1\"\u003e• For more pastelization or softer hues, process for 5 - 10 minutes. For more vibrancy and intensity extend the timing to 30 minutes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eRemoval:\u003cbr data-mce-fragment=\"1\"\u003e• Rinse thoroughly until water runs clear. For optimum color results, do not shampoo the hair after coloring.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eLastingness:\u003cbr data-mce-fragment=\"1\"\u003e• True-to-tone fading, lasts up to 20 washes\u003cbr data-mce-fragment=\"1\"\u003e• Depending on shade used and hair condition\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCoverage:\u003cbr data-mce-fragment=\"1\"\u003e• Zero gray coverage, pure tone.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIMPORTANT SAFETY INSTRUCTIONS:\u003cbr data-mce-fragment=\"1\"\u003e• Perform an Allergy Alert Test 48 hours before each product use. For further information, download the Wella Education app.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"High Magenta","offer_id":41635219112117,"sku":"41635219112117","price":9.95,"currency_code":"USD","in_stock":true},{"title":"Hyper Coral","offer_id":41635219177653,"sku":"41635219177653","price":9.95,"currency_code":"USD","in_stock":false},{"title":"Infinite Orange","offer_id":41635219210421,"sku":"41635219210421","price":9.95,"currency_code":"USD","in_stock":true},{"title":"New Blue","offer_id":41635219243189,"sku":"41635219243189","price":9.95,"currency_code":"USD","in_stock":true},{"title":"Next Red","offer_id":41635219144885,"sku":"41635219144885","price":9.95,"currency_code":"USD","in_stock":true},{"title":"Nudist Pink","offer_id":41635219308725,"sku":"41635219308725","price":9.95,"currency_code":"USD","in_stock":true},{"title":"Never Seen Green","offer_id":41635219275957,"sku":"41635219275957","price":9.95,"currency_code":"USD","in_stock":true},{"title":"Pure Violet","offer_id":41635219341493,"sku":"41635219341493","price":9.95,"currency_code":"USD","in_stock":true},{"title":"Super Petrol","offer_id":41635219374261,"sku":"41635219374261","price":9.95,"currency_code":"USD","in_stock":true},{"title":"Tomorrow Clear","offer_id":41635219407029,"sku":"41635219407029","price":9.95,"currency_code":"USD","in_stock":true},{"title":"Ultra Purple","offer_id":41635219439797,"sku":"41635219439797","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/HIGH_MAGENTA.jpg?v=1645493692"},{"product_id":"goldwell-system-pure-pigments-elumenated-color-additive-1-69-oz","title":"Goldwell System @Pure Pigments Elumenated Color Additive 1.69 oz","description":"\u003cp\u003eGoldwell System Pure Pigments\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eElevate your color services with powerful dyes that open up infinite new possibilities. Reinvent any Goldwell shade and technique with @Pure Pigments, and you and your clients will never see hair color the same way again. @Pure Pigments marks a revolution in Goldwell hair color. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHigh-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Elevate your color services with powerful dyes that open up infinite new possibilities.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eElumenated Hair Color is the result of @Pure Pigments surrounding Topchic, Colorance and Nectaya's depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn addition to amazing color, customizing your hair color formulas with @Pure Pigments:\u003cbr data-mce-fragment=\"1\"\u003e• Creates radiating results with 63% more shine than regular hair color\u003cbr data-mce-fragment=\"1\"\u003e• Boosts your shades by up to 3x the color intensity 2\u003cbr data-mce-fragment=\"1\"\u003e• Keeps the color you love longer with 2x more resistance to fading3\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003eOnly one rule for mixing:\u003cbr data-mce-fragment=\"1\"\u003e1. Endless possibilities to achieve Elumenated Hair Color Effects.\u003cbr data-mce-fragment=\"1\"\u003e2. No matter what level of hair, you can add as little as one drop or as much as 10% to the final oxidative color mass. \u003cbr data-mce-fragment=\"1\"\u003e3. Keep in mind that the lighter the level, the more intense the result will be.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Matte Green","offer_id":42371656450229,"sku":"42371656450229","price":43.95,"currency_code":"USD","in_stock":false},{"title":"Pure Violet","offer_id":42371656482997,"sku":"42371656482997","price":43.95,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":42371656515765,"sku":"42371656515765","price":43.95,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":42371656548533,"sku":"42371656548533","price":43.95,"currency_code":"USD","in_stock":true},{"title":"Pearl Blue","offer_id":42371656581301,"sku":"42371656581301","price":43.95,"currency_code":"USD","in_stock":true},{"title":"Cool Violet","offer_id":42371656614069,"sku":"42371656614069","price":43.95,"currency_code":"USD","in_stock":true},{"title":"Cool Pink","offer_id":42371656646837,"sku":"42371656646837","price":43.95,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":42371656417461,"sku":"42371656417461","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/GoldwellSystem_PurePigments1.7oz_a0c10bed-6bf3-4e6b-8add-b4012755b02e.jpg?v=1663164093"},{"product_id":"joico-blonde-life-quick-tone-liqui-creme-5-minute-toners-2-5-oz","title":"Joico Blonde Life Quick Tone Liqui-Creme 5 Minute Toners 2.5 oz","description":"\u003cp\u003e5 minutes or less! That's all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Creme Toners a swift, powerful way to make your mark on Pre-lightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• The ultimate timesaver, delivering instant toning in 5 minutes or less.\u003cbr data-mce-fragment=\"1\"\u003e• Sand, Silver, and Violet can be intermixed to customize toning and correct any RPC issue.\u003cbr data-mce-fragment=\"1\"\u003e• Clear can be mixed with Sand, Silver, or Violet to customize deposit and slow down processing time.\u003cbr data-mce-fragment=\"1\"\u003e• The unique “Liqui-Crème” formula is the perfect viscosity for quick bottle application while also facilitating fast, even deposit of tone in the hair.\u003cbr data-mce-fragment=\"1\"\u003e• Formulated with anti-breakage and bond-building Arginine.\u003cbr data-mce-fragment=\"1\"\u003e• Infused with Blonde Life’s unique oil blend.\u003cbr data-mce-fragment=\"1\"\u003e• Ammonia-free formulas leave hair in better condition – even on damaged, color-treated, or bleached hair.\u003cbr data-mce-fragment=\"1\"\u003e• Long-lasting results.\u003cbr data-mce-fragment=\"1\"\u003e• Gentle Fresh Fragrance with bergamot, iris, and sandalwood.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003e1. Mixing ratio: 1:1 with 5 Volume LumiShine Developer Application: Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color, and shake well.\u003cbr data-mce-fragment=\"1\"\u003e2. Apply to damp, towel-dried, or completely dried Pre-lightened (bleached) hair or previously colored hair in need of a toning refresh.\u003cbr data-mce-fragment=\"1\"\u003e3. Timing: Process for up to 5 minutes on Pre-lightened hair or until desired shade is achieved. Do not use heat.\u003cbr data-mce-fragment=\"1\"\u003e4. Post-Color Service: Rinse thoroughly.\u003cbr data-mce-fragment=\"1\"\u003e5. Apply Blonde Life Brightening Shampoo to scalp and massage well, working product through hair lengths.\u003cbr data-mce-fragment=\"1\"\u003e6. Rinse thoroughly, squeezing out excess water.\u003cbr data-mce-fragment=\"1\"\u003e7. Apply Blonde Life Brightening Conditioner; massage into hair and leave in for 5 minutes, then rinse thoroughly and towel-dry hair.\u003cbr data-mce-fragment=\"1\"\u003e8. Spray Blonde Life Brightening Veil throughout hair and style as usual with your favorite Joico products. For optimal results, use with the Joico Defy Damage ProSeries system.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Sand","offer_id":42383810101429,"sku":"42383810101429","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":42383810134197,"sku":"42383810134197","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Violet","offer_id":42383810166965,"sku":"42383810166965","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Clear Color","offer_id":42383810068661,"sku":"42383810068661","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/JoicoBlondeLifeQuickToneLiqui-Creme5MinuteToners2.5oz.png?v=1663532836"},{"product_id":"goldwell-dualsenses-color-revive-color-giving-conditioner-6-7-oz","title":"Goldwell Dualsenses Color Revive Color Giving Conditioner 6.7 oz","description":"\u003cp\u003eDualsenses Color Revive Color Giving Conditioner refreshes or intensifies your beautiful salon color at the same time as conditioning the hair. For all hair types with microPROtec complex and Luminescine. The dyestuffs used in our Color Conditioners are direct dyes (such as the ones used in Soft Color). These direct dyes adhere to the surface of the hair and can be removed with a few hair washes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTones:\u003cbr data-mce-fragment=\"1\"\u003e• ICY BLONDE revives your clear, bright blonde for a striking statement.\u003cbr data-mce-fragment=\"1\"\u003e• LIGHT COOL BLONDE revives your pure, iridescent blonde, preventing unwanted brassiness.\u003cbr data-mce-fragment=\"1\"\u003e• LIGHT WARM BLONDE revives your soft beige tones for a beautiful, natural blonde.\u003cbr data-mce-fragment=\"1\"\u003e• DARK WARM BLONDE revives your elegant caramel blonde with a warm, reflective shine.\u003cbr data-mce-fragment=\"1\"\u003e• WARM BROWN revives the radiance of your stunning brunette with rich, soft tones.\u003cbr data-mce-fragment=\"1\"\u003e• COOL BROWN revives cool, sensual brunettes and counteracts undesirable warm tones.\u003cbr data-mce-fragment=\"1\"\u003e• WARM RED revives lush copper-reds keeping beautiful brilliance and vibrancy.\u003cbr data-mce-fragment=\"1\"\u003e• COOL RED revives sultry red-violet tones, keeping it vivid and glossy.\u003cbr data-mce-fragment=\"1\"\u003e• COPPER is designed to revive your intense copper keeping it vivid and vibrant.\u003cbr data-mce-fragment=\"1\"\u003e• NEUTRAL BROWN is designed to revive your neutral to warm brown, bringing color intensity to life.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003e1. Work through wet hair, leave in for 2-5 minutes, rinse thoroughly. The effect varies by leave-in time.\u003cbr data-mce-fragment=\"1\"\u003e2. Use every 2-3 hair washes alternating with your regular conditioner.\u003cbr data-mce-fragment=\"1\"\u003e3. 8-20 Applications per product, depending on hair length \u0026amp; structure.\u003cbr data-mce-fragment=\"1\"\u003e3. Alternate with Dualsenses care products to keep full color freshness.\u003cbr data-mce-fragment=\"1\"\u003e4. For a soft, reviving hue or for daily use, leave on for only 2 minutes.\u003cbr data-mce-fragment=\"1\"\u003e5. For intensive color refreshing, leave on for up to 5 minutes.\u003cbr data-mce-fragment=\"1\"\u003e6 Use weekly to only slightly refresh color.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Copper","offer_id":42484416053429,"sku":"42484416053429","price":24.89,"currency_code":"USD","in_stock":true},{"title":"Neutral Brown","offer_id":42484416086197,"sku":"42484416086197","price":24.89,"currency_code":"USD","in_stock":true},{"title":"Cool Brown","offer_id":42484416118965,"sku":"42484416118965","price":24.89,"currency_code":"USD","in_stock":true},{"title":"Cool Red","offer_id":42484416151733,"sku":"42484416151733","price":24.89,"currency_code":"USD","in_stock":true},{"title":"Dark Warm Blonde","offer_id":42484416184501,"sku":"42484416184501","price":24.89,"currency_code":"USD","in_stock":true},{"title":"Icy Blonde","offer_id":42484416217269,"sku":"42484416217269","price":24.89,"currency_code":"USD","in_stock":true},{"title":"Light Cool Blonde","offer_id":42484416250037,"sku":"42484416250037","price":24.89,"currency_code":"USD","in_stock":true},{"title":"Light Warm Blonde","offer_id":42484416282805,"sku":"42484416282805","price":24.89,"currency_code":"USD","in_stock":false},{"title":"Warm Brown","offer_id":42484416315573,"sku":"42484416315573","price":24.89,"currency_code":"USD","in_stock":true},{"title":"Warm Red","offer_id":42484416348341,"sku":"42484416348341","price":24.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/GoldwellDualsensesColorReviveColorGivingConditioners6.76oz.jpg?v=1667176233"}],"url":"https:\/\/brightonbeautysupply.com\/collections\/direct-dye-hair-color\/conditioner.oembed","provider":"Brighton Beauty Supply","version":"1.0","type":"link"}