View all products by Joico
Joico Lumishine Demi-Permanent Liquid Color 2 oz
$ 9.99 LIST PRICE: $ 12.00
Joico LumiShine Demi Liquid Color is a gentle, ammonia-free color system of over 20 shades formulated for deposit only. Guaranteed predictable, consistent color results when mixed with LumiShine Crème Developer 5 Volume.
Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed.
Joi starts on the inside. Our ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine.
Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine. Arginine drives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results. It also reduces the amount of ammonia needed to color hair, improving client comfort during the color service.
Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color- treated hair for up to 30 shampoos,** sealing in moisture, softness, and brilliant shine.
Quadramine Complex: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service.
Here’s why you’ll love LumiShine:
Three simple steps to brilliant color—consultation, formulation, and application.
It’s Predictable... Reliable... and Utterly Straightforward! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.
It Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.
* Vs. untreated hair.
** Based on laboratory testing of damaged hair.
If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible products within 30 days of delivery. We encorouge you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible. All Claims Must Be Made Within 14 Days from receipt of the package. We will provide pre-paid return label if mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), customer will be responsible for shipping the items back to our facility. Items must be returned to us unused with all original boxes and seals attached. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.
Due to Health and Hygiene Concerns sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.
Love this brand. The colors 9NWB and 9NV are great! I mixed them 50/50 with a splash of 7SB and now I have a really nice brown base with beige bayalage highlights for the fall. I always do my own hair so I experiment a lot with different colors, but I like this brand.....I feel like it lasts a long time.