{"title":"Liquid Bleach","description":"","products":[{"product_id":"rusk-deepshine-ultimate-blonde-gentle-cream-lightener-lifts-up-to-7-levels-4-58-oz","title":"Rusk Deepshine Ultimate Blonde Gentle Cream Lightener Lifts Up To 7 levels 4.58 oz","description":"\u003cp\u003eA new look to the original Gentle Lightening Cream. Rusk Deepshine Blonde Gentle Lightening Cream is a marine mineral enriched formula that deeply conditions the hair during the lightening process. Sea oak functions as a barrier to prevent moisture loss, while sea kelp nourishes and revitalizes the hair, improving elasticity. Deepshine Blonde leaves the hair in optimal condition with radiant shine. This gentle formula lifts up to 7 levels.\u003cbr\u003e\u003cbr\u003e• Deeply conditions the hair during the lightening process\u003cbr\u003e• A gentle lightening cream\u003cbr\u003e• Enriched formula\u003cbr\u003e• Sea Oak functions as a barrier to prevent moisture loss\u003cbr\u003e• Sea kelp nourishes and revitalizes the hair, improving elasticity.\u003cbr\u003e• Leaves hair in optimal condition with radiant shine\u003cbr\u003e• Achieves up to 7 levels of lift while deeply conditioning the hair\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eIn a non-metallic bowl, mix 1 oz. (30 ml.); of Deepshine Blonde Gentle Lightening Cream with 2 oz. (60 ml.); of the appropriate Deepshine Shine Enhancing Cream Developer (10, 20, 30, or 40 Volume); depending on the level of lift desired.\u003cbr\u003e\u003cbr\u003eOn-Scalp Application:\u003cbr\u003eUse only with 10 or 20 Volume Deepshine Shine Enhancing Cream Developer.\u003cbr\u003e\u003cbr\u003eOff-Scalp Application:\u003cbr\u003eUse with the desired Deepshine Shine Enhancing Cream Developer, with foils or cap.\u003c\/p\u003e","brand":"Rusk","offers":[{"title":"Default Title","offer_id":22082236483,"sku":"IRDSBLONDE","price":21.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/RuskDeepshineUltimateBlondeGentleCreamLightenerLiftsupto7levels4.58oz.png?v=1604098674"},{"product_id":"framesi-decolor-b-cream-plus-lifts-up-to-9-levels-hair-bleaching-cream-7-5-oz","title":"Framesi Decolor B Cream Plus Lifts up to 9+ Levels Hair Bleaching Cream 7.5 oz","description":"\u003cp\u003eFramesi Decolor B Cream contains a special formula with protective oil to lubricate and protect the hair, while minimizing scalp irritation.\u003c\/p\u003e\n\u003cp\u003ePerfect for the most \"drastic\" lightening services and for effectively bleaching re-growth.\u003cbr\u003e \u003cbr\u003eAdvantages:\u003cbr\u003e• Innovative cream formula\u003cbr\u003e• Lightens up to 9 levels\u003cbr\u003e• Contains protective oils to safeguard hair health and scalp\u003cbr\u003e• Effective on the most difficult hair color removal services\u003cbr\u003e• Thick, creamy consistency stays moist without swelling\u003cbr\u003e• Leaves hair with ultimate condition and shine\u003cbr\u003e\u003cbr\u003eIdeal:\u003cbr\u003e• All hair types\u003cbr\u003e• Pickling services\u003cbr\u003e• Maximum discoloring.\u003c\/p\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":22090022339,"sku":"23984","price":31.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/Framesi_Decolor_B_Cream_Plus_Hair_Bleaching_Cream_7.5_oz.jpg?v=1611948645"},{"product_id":"mydentity-big9-creme-lightener-10-oz","title":"Mydentity Big9 Creme Lightener 10 oz","description":"\u003cp\u003eBig9 Creme Lightener lifts up to 9 levels in a single application.\u003cbr\u003e\u003cbr\u003e• Lifts up to 9 levels in a single application – No Heat Required\u003cbr\u003e• Versatile formula for precise \u0026amp; global application techniques\u003cbr\u003e• Delivers superior conditioning during the lifting process\u003cbr\u003e• Protective crème base soothes the scalp \u0026amp; reduces sensitivity\u003cbr\u003e• Moisturizing agents for optimal protection during \u0026amp; after the lifting process\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eBig9 Crème Lightener for precise and global application techniques. Big9 lifts up to 9 levels.\u003cbr\u003e\u003cbr\u003eMix well 1:1 1\/2 with #mydentity Guy Tang Developer for global consistency;\u003cbr\u003e1:1 for precision foil or retouch application.\u003cbr\u003e• On-scalp application: Up to 20 Volume\u003cbr\u003e• Off-scalp: Up to 40 Volume.\u003cbr\u003e• Apply to dry hair.\u003cbr\u003e• Process for 20-45 minutes.\u003cbr\u003e• Additional heat is not required.\u003c\/p\u003e","brand":"Mydentity","offers":[{"title":"Default Title","offer_id":36812721230,"sku":"48183","price":31.53,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/mydentity-big9-creme-lightener-10-oz.jpg?v=1488836218"},{"product_id":"joico-blonde-life-creme-lightener-up-to-9-levels-of-lift-10-5-oz","title":"Joico Blonde Life Creme Lightener Up To 9+ Levels of Lift 10.5 oz","description":"\u003cp\u003eJoico Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny looking hair that will blow you away.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHere’s Why You’ll Love It...\u003cbr data-mce-fragment=\"1\"\u003eExotic oils and bond-building Arginine make this next-generation crème lightener the perfect blonding choice for on or off the scalp techniques.\u003cbr data-mce-fragment=\"1\"\u003e• Achieve up to 9+ levels of lift in a flash\u003cbr data-mce-fragment=\"1\"\u003e• Reduce breakage by 77% in one treatment\u003cbr data-mce-fragment=\"1\"\u003e• Strengthens hair to be 4X more resistant to breakage\u003cbr data-mce-fragment=\"1\"\u003e• On\/Off-scalp application\u003cbr data-mce-fragment=\"1\"\u003e• Blonde hair becomes lustrous and healthy looking\u003cbr data-mce-fragment=\"1\"\u003e• Designed for Balayage, freehand, and Ombré techniques with or without foils\u003cbr data-mce-fragment=\"1\"\u003e• Easy rinsing\u003cbr data-mce-fragment=\"1\"\u003e• No dedicated developer\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePerfect when:\u003cbr data-mce-fragment=\"1\"\u003e• You want up to 9+ levels of lift with less fear of damage\u003cbr data-mce-fragment=\"1\"\u003e• You want to go blonde quickly while maintaining healthy-looking hair\u003cbr data-mce-fragment=\"1\"\u003e• You want the freedom to create freehand balayage and ombré looks off the scalp\u003cbr data-mce-fragment=\"1\"\u003e• You want a formula that stays moist, allowing you to safely lift hair with flexible viscosity\u003cbr data-mce-fragment=\"1\"\u003e• You want blonde with radiant shine and brilliance\u003cbr data-mce-fragment=\"1\"\u003e• You want better-protected strands for double processed blondes\u003cbr data-mce-fragment=\"1\"\u003e• You want versatility for unlimited color techniques, such as sombré and babylights\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003eBlonde Life Crème Lightener takes you to new heights quickly and safely, delivering consistent, beautiful blondes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003e• ON-SCALP APPLICATION\u003cbr data-mce-fragment=\"1\"\u003eMix 1:1 or 1:2 (Quantity of developer may be varied to achieve desired consistency.) Developer: 10 volume (3%) or 20 volume (6%) LumiShine or Veroxide developer. 30 volume (9%) \u0026amp; 40 volume (12%) not recommended for use on scalp. Process up to 60 minutes.\u003cbr data-mce-fragment=\"1\"\u003eNo heat \/ room temperature only\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• OFF-SCALP APPLICATION\u003cbr data-mce-fragment=\"1\"\u003eMix 1:1 or 1:2 (Quantity of developer may be varied to achieve desired consistency.)\u003cbr data-mce-fragment=\"1\"\u003eDeveloper: 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) LumiShine or Veroxide developer. Process up to 60 minutes.\u003cbr data-mce-fragment=\"1\"\u003eNo heat\/room temperature only\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePost Service:\u003cbr data-mce-fragment=\"1\"\u003eRinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Mist on Blonde Life Brightening Veil and style as usual with your favorite Joico products.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":38298039419061,"sku":"6143640567990","price":39.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/JoicoBlondeLifeCremeLightenerUpTo9_LevelsofLift10.5oz.png?v=1663514781"},{"product_id":"itely-oh-my-blonde-e-plex-bond-repair-sun-light-oil-ammonia-free-16-90-oz","title":"Italy Oh My Blonde E-Plex Bond Repair Sun Light Oil Ammonia Free 16.90 oz","description":"Oh My Blonde E-Plex Bond Repair Sun Light Oil\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eExtraordinary, ammonia-free lightening oil, enriched with the exclusive \u0026amp;-PLEX Bond Repair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhat it does: \u003cbr data-mce-fragment=\"1\"\u003eIt lightens up to 2-3 tones for a natural and balanced result. Use to achieve a variety of effects on hair based on the technique: Applied on the ends, it gently lightens up to 2-3 levels for a beautiful “SUN-KISSED” effect. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCan be used on the base for a “SWEETEN THE BASE” effect. Provides a balanced and neutral lightening result. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIf applied to the whole head, you obtain a shiny blonde and a wonderful natural lightening for a “SHINE \u0026amp; GLOSS” effect.","brand":"Itely Hairfashion","offers":[{"title":"Default Title","offer_id":38384082223285,"sku":"6296962138293","price":44.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/ItelyOhMyBlondeE-PlexBondRepairSunLightOilAmmoniaFree16.90oz.jpg?v=1611956838"},{"product_id":"italy-oh-my-blonde-silky-blonde-cosmetic-hair-decolorizing-cream-e-plex-bond-repair-17-63-oz","title":"Italy Oh My Blonde Silky Blonde Cosmetic Hair Decolorizing Cream E-Plex Bond Repair 17.63 oz","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA creamy lightener than feels nourishing and great for a host of blonde services but particularly good for on scalp all over lightening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e(lifts 6-7 levels) \u003c\/span\u003e\u003c\/p\u003e","brand":"Itely Hairfashion","offers":[{"title":"Default Title","offer_id":38384511910069,"sku":"6297070174389","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/ItalyOhMyBlondeSilkyBlondeCosmeticHairDecolorizingCreamE-PlexBondRepair17.63oz.png?v=1611961406"},{"product_id":"kenra-simply-blonde-creme-lightener-up-to-8-levels-of-lift-10-5-oz","title":"Kenra Simply Blonde Creme Lightener Up To 8 Levels of Lift 10.5 oz","description":"\u003cp\u003eKenra Color Simply Blonde Beyond Bond is our transformative lightener, providing up to 8 levels of lift and making it an ideal tool for complex \u0026amp; challenging blonding services. formulated with our Dual-Bond Complex to help and protect the hair during lightening services by enforcing strong bonds.\u003c\/p\u003e\n\u003cp\u003e• Trusted Blonding Results\u003cbr\u003e• Lifts Up to 8 Levels\u003cbr\u003e• Leaves Hair Moisturized and Shiny\u003cbr\u003e• Infused with Marula \u0026amp; Argan Oil\u003cbr\u003e• Maintains Curl Integrity\u003cbr\u003e• Flexible Application for Scalp \u0026amp; Foil Use\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003cbr\u003eMix well 1:1 -1:2 (Kenra Color lightener: Kenra Color developer).\u003c\/p\u003e\n\u003cp\u003e• On Scalp: up to 20 volume (6%) KenraColor Developer only.\u003c\/p\u003e\n\u003cp\u003e• Off Scalp: up to 40 volume (12%) Kenra Color Developer only.\u003c\/p\u003e\n\u003cp\u003e• Process up to 60 minutes without heat. Rinse with warm water and gently cleanse and condition \u003c\/p\u003e","brand":"kenra","offers":[{"title":"Default Title","offer_id":52241794564277,"sku":"10359028580533","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/KenraSimplyBlondeCremeLightenerUpTo8LevelsofLift10.5oz.jpg?v=1770942924"}],"url":"https:\/\/brightonbeautysupply.com\/collections\/liquid-bleach\/kenra.oembed","provider":"Brighton Beauty Supply","version":"1.0","type":"link"}