{"title":"Mydentity","description":"\u003c!-- Created with Shogun. --\u003e\n\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"5ae255d9ec7b05005b9894ff\" data-shogun-site-id=\"63baa7f3-2682-4efd-8b74-2bd0f88bb792\" data-shogun-page-id=\"5ae255d9ec7b05005b9894ff\" data-shogun-page-version-id=\"5ae255d9ec7b05005b9894fe\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"5c5df88839e2ef006a2f1b0c\" data-region=\"main\"\u003e\n  \n\n\n\u003c\/div\u003e\n","products":[{"product_id":"mydentity-big9-creme-lightener-10-oz","title":"Mydentity Big9 Creme Lightener 10 oz","description":"\u003cp\u003eBig9 Creme Lightener lifts up to 9 levels in a single application.\u003cbr\u003e\u003cbr\u003e• Lifts up to 9 levels in a single application – No Heat Required\u003cbr\u003e• Versatile formula for precise \u0026amp; global application techniques\u003cbr\u003e• Delivers superior conditioning during the lifting process\u003cbr\u003e• Protective crème base soothes the scalp \u0026amp; reduces sensitivity\u003cbr\u003e• Moisturizing agents for optimal protection during \u0026amp; after the lifting process\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eBig9 Crème Lightener for precise and global application techniques. Big9 lifts up to 9 levels.\u003cbr\u003e\u003cbr\u003eMix well 1:1 1\/2 with #mydentity Guy Tang Developer for global consistency;\u003cbr\u003e1:1 for precision foil or retouch application.\u003cbr\u003e• On-scalp application: Up to 20 Volume\u003cbr\u003e• Off-scalp: Up to 40 Volume.\u003cbr\u003e• Apply to dry hair.\u003cbr\u003e• Process for 20-45 minutes.\u003cbr\u003e• Additional heat is not required.\u003c\/p\u003e","brand":"Mydentity","offers":[{"title":"Default Title","offer_id":36812721230,"sku":"48183","price":31.53,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/mydentity-big9-creme-lightener-10-oz.jpg?v=1488836218"},{"product_id":"mydentity-demi-permanent-6v-developer-16-oz","title":"Mydentity Demi-Permanent 6V Developer 16 oz","description":"\u003cp\u003eMydentity 6 Volume Demi Permanent Developer formulated with Guy Tang's favorite Lavender fragrance.\u003cbr\u003e\u003cbr\u003e• Formulated with Guy Tang’s 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On-scalp application: Up to 20V; Off-scalp: Up to 40V.\u003cbr data-mce-fragment=\"1\"\u003e4. Apply to dry, unwashed hair.\u003cbr data-mce-fragment=\"1\"\u003e5. Process for 20-45 minutes. Additional heat is not required.\u003cbr data-mce-fragment=\"1\"\u003e6. Rinse thoroughly after processing; shampoo \u0026amp; condition with desired care products.\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Mydentity","offers":[{"title":"Default Title","offer_id":42318560985269,"sku":"7304060436661","price":65.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/MydentityMagnum8PowderLightenerLiftsUpto8Levels28.2oz.png?v=1659581709"},{"product_id":"mydentity-guy-tang-permanent-hair-color-2-oz","title":"Mydentity Guy Tang Permanent Hair Color 2 oz","description":"\u003cp\u003eMydentity Guy Tang Permanent Hair Color crèmes feature break-through Miru-Style X-HP delivering x-treme heat protection up to 450° to radically reduce the damaging effects of thermal styling \u0026amp; advanced Vibra-Riche technology for hair color with 2x the shine.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Permanent Hair Color provides:\u003cbr data-mce-fragment=\"1\"\u003e• Full gray coverage\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Long lasting results up to 50 shampoos\u003cbr data-mce-fragment=\"1\"\u003e• Pre-blended shades for independent use or inter-mixability allow you to re-create the most demanded hair color trends\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003eMix one part Permanent Color Crème with one part Permanent Developer 10-40V (1:1), and apply color. 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Guy Tang recommends up to 40 minutes for gray coverage.\u003c\/p\u003e","brand":"Mydentity","offers":[{"title":"1NI Black Natural Ice","offer_id":42503733608629,"sku":"1NI","price":14.89,"currency_code":"USD","in_stock":false},{"title":"1 1MB Black Midnight Blue","offer_id":42503734263989,"sku":"1MB","price":14.89,"currency_code":"USD","in_stock":false},{"title":"3NI Dark Brown Natural Ice","offer_id":42503733641397,"sku":"3NI","price":14.89,"currency_code":"USD","in_stock":true},{"title":"3 Dark Brown Midnight Velvet","offer_id":42503734165685,"sku":"3MV","price":14.89,"currency_code":"USD","in_stock":true},{"title":"4 Midnight Love Medium Blonde 4ML","offer_id":42503734296757,"sku":"4ML","price":14.89,"currency_code":"USD","in_stock":false},{"title":"4NI Medium Brown Natural Ice","offer_id":42503733674165,"sku":"4NI","price":14.89,"currency_code":"USD","in_stock":true},{"title":"5 Midnight Fantasy Light 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Midnight","price":14.89,"currency_code":"USD","in_stock":true},{"title":"6 Dark Blonde Shadow Ash 6","offer_id":42503734526133,"sku":"M-Shadow Ash 6","price":14.89,"currency_code":"USD","in_stock":true},{"title":"6NB Dark Blonde Natural Brown","offer_id":44413884596405,"sku":"M-6NB","price":14.89,"currency_code":"USD","in_stock":true},{"title":"6NI Dark Blonde Natural Ice","offer_id":42503733739701,"sku":"6NI","price":14.89,"currency_code":"USD","in_stock":true},{"title":"7NB Medium Natural Brown","offer_id":44413876535477,"sku":"7NB","price":14.89,"currency_code":"USD","in_stock":true},{"title":"7NI Medium Blonde Natural Ice","offer_id":42503733772469,"sku":"7NI","price":14.89,"currency_code":"USD","in_stock":false},{"title":"7 Midnight Flame Medium Blonde Copper","offer_id":51903061622965,"sku":"7MFM","price":14.89,"currency_code":"USD","in_stock":true},{"title":"7 Shadow Ash 7 Medium Blonde","offer_id":42503734558901,"sku":"Shadow Ash 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