{"title":"Purple \/ Violet Shampoo","description":"","products":[{"product_id":"kms-color-vitality-blonde-shampoo-10-1-oz","title":"KMS Color Vitality Blonde Shampoo 10.1 oz","description":"\u003cp\u003eKMS Colorvitality Blonde Shampoo is sulfate free. Illuminates blondes and fights yellowing of lightened, highlighted, natural blonde, grey, or white hair just after one use. For all hair types.\u003cbr\u003e\u003cbr\u003eUse:\u003cbr\u003eShampoo. Rinse. Repeat if necessary.\u003cbr\u003e\u003cbr\u003ePrecautions: This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.\u003c\/p\u003e\n\u003cp\u003eThis product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Avoid contact with eyes and skin. An allergy alert test should be carried out 48 hours prior to the application of the product, even if you have had color treatments before. In the case that you suspect that you have an allergy, the test should be done by a doctor or dermatologist.\u003c\/p\u003e\n\u003cp\u003eThe product should be applied thinly over a 1 cm x 1 cm patch on the inside of the elbow, using a cotton swab, and left to process for 45 minutes. Afterwards, the product should be removed thoroughly with lukewarm water.\u003c\/p\u003e\n\u003cp\u003eDo not continue with the service if any reaction occurs either during the test period or within 48 hours after the test. This test is a precaution, but does not guarantee that an allergic reaction will not occur.\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":22080295107,"sku":"17397","price":20.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/KMS_Color_Vitality_Blonde_Shampoo_10.1_oz.jpg?v=1512003464"},{"product_id":"clairol-shimmer-lights-shampoo-blonde-and-silver-16-oz","title":"Clairol Shimmer Lights Shampoo Blonde And Silver 16 oz","description":"\u003cp\u003e\u003cspan\u003eShimmer lights award-winning, color-enhancing care has everything you need to moisturize and neutralize unwanted brass. Brighten and refresh your blonde, highlighted, or silver hair with Shimmer Lights Blonde Toning Shampoo. This color-enhancing shampoo utilizes purple pigments to reduce brass for refreshed, cool blonde tones.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eShimmer Lights Shampoo:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Brightens white and gray hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Shampoos away yellow.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Refreshes faded highlighted hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Tones down brassiness.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Shimmer Lights Shampoo maintains and refreshes cool, ash-toned hair color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWet hair, lather, rinse and repeat. Use up to twice weekly or when hair appears brassy. No patch test required. For best results, follow up with Shimmer Lights Blonde Toning Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clairol","offers":[{"title":"Default Title","offer_id":22081620931,"sku":"14424","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Clairol_Shimmer_Lights_Shampoo_Blonde_And_Silver_16_oz.jpg?v=1753628880"},{"product_id":"clairol-shimmer-lights-shampoo-blonde-and-silver-31-5-oz","title":"Clairol Shimmer Lights Shampoo Blonde And Silver 31.5 oz","description":"\u003cp\u003e\u003cspan\u003eShimmer lights award-winning, color-enhancing care has everything you need to moisturize and neutralize unwanted brass. Brighten and refresh your blonde, highlighted, or silver hair with Shimmer Lights Blonde Toning Shampoo. This color-enhancing shampoo utilizes purple pigments to reduce brass for refreshed, cool blonde tones.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eShimmer Lights Shampoo:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Brightens white and gray hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Shampoos away yellow.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Refreshes faded highlighted hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Tones down brassiness.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Shimmer Lights Shampoo maintains and refreshes cool, ash-toned hair color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWet hair, lather, rinse and repeat. Use up to twice weekly or when hair appears brassy. No patch test required. For best results, follow up with Shimmer Lights Blonde Toning Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clairol","offers":[{"title":"Default Title","offer_id":22081622339,"sku":"14429","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Clairol_Shimmer_Lights_Shampoo_Blonde_And_Silver_31.5_oz_1.jpg?v=1753629260"},{"product_id":"clairol-shimmer-lights-blonde-toning-shampoo-8-oz","title":"Clairol Shimmer Lights Blonde Toning Shampoo 8 oz","description":"\u003cp\u003e\u003cspan\u003eShimmer lights award-winning, color-enhancing care has everything you need to moisturize and neutralize unwanted brass. Brighten and refresh your blonde, highlighted, or silver hair with Shimmer Lights Blonde Toning Shampoo. This color-enhancing shampoo utilizes purple pigments to reduce brass for refreshed, cool blonde tones.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eShimmer Lights Shampoo:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Brightens white and gray hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Shampoos away yellow.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Refreshes faded highlighted hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Tones down brassiness.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Shimmer Lights Shampoo maintains and refreshes cool, ash-toned hair color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWet hair, lather, rinse and repeat. Use up to twice weekly or when hair appears brassy. No patch test required. For best results, follow up with Shimmer Lights Blonde Toning Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clairol","offers":[{"title":"Default Title","offer_id":22081636163,"sku":"14431","price":12.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Clairol_Shimmer_Lights_Blonde_Toning_Shampoo_8_oz.jpg?v=1731011738"},{"product_id":"pravana-perfect-blonde-toning-shampoo-10-oz","title":"Pravana Perfect Blonde Toning Shampoo 10 oz","description":"\u003cp\u003ePravana Perfect Blonde Shampoo is ideal for lightened and damaged hair that needs toning and enhanced shine. Formulated with Soy Protein and purple pigments, Pravana’s Perfect Blonde Purple Toning Shampoo neutralizes yellow and brassy tones, leaving blonde hair looking bright.\u003c\/p\u003e\n\u003cp\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Protects color for up to 30 washes \/ color protection for up to 30 washes\u003cbr\u003e• Leaves blonde hair looking bright\u003cbr\u003e• Neutralizes unwanted brassiness and yellow tones\u003cbr\u003e• Exclusive fragrance with notes of Citrus, Blueberry, and Citrus\u003cbr\u003e• Formulated with Soy Protein and Purple Pigments\u003cbr\u003e• Formulated with ChromaSilk Color Shine Complex\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. Apply to clean, wet hair and work it evenly through the hair.\u003cbr\u003e2. Leave on for 2-3 minutes, or 5-7 minutes for more intense toning results.\u003cbr\u003e3. Rinse thoroughly and follow with Perfect Blonde Conditioner.\u003cbr\u003e4. Use as needed to neutralize unwanted yellow or brassy tones.\u003cbr\u003e\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":22082544771,"sku":"84138","price":20.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Pravana_Perfect_Blonde_Toning_Shampoo_10_oz.jpg?v=1760283532"},{"product_id":"pravana-perfect-blonde-toning-shampoo-33-oz","title":"Pravana Perfect Blonde Toning Shampoo 33 oz","description":"\u003cp\u003ePravana Perfect Blonde Shampoo is ideal for lightened and damaged hair that needs toning and enhanced shine. Formulated with Soy Protein and purple pigments, Pravana’s Perfect Blonde Purple Toning Shampoo neutralizes yellow and brassy tones, leaving blonde hair looking bright.\u003c\/p\u003e\n\u003cp\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Protects color for up to 30 washes \/ color protection for up to 30 washes\u003cbr\u003e• Leaves blonde hair looking bright\u003cbr\u003e• Neutralizes unwanted brassiness and yellow tones\u003cbr\u003e• Exclusive fragrance with notes of Citrus, Blueberry, and Citrus\u003cbr\u003e• Formulated with Soy Protein and Purple Pigments\u003cbr\u003e• Formulated with ChromaSilk Color Shine Complex\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. Apply to clean, wet hair and work it evenly through the hair.\u003cbr\u003e2. Leave on for 2-3 minutes, or 5-7 minutes for more intense toning results.\u003cbr\u003e3. Rinse thoroughly and follow with Perfect Blonde Conditioner.\u003cbr\u003e4. Use as needed to neutralize unwanted yellow or brassy tones.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":22082545347,"sku":"84139","price":41.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Pravana_Perfect_Blonde_Toning_Shampoo_33.8_oz.jpg?v=1750197228"},{"product_id":"pravana-perfect-blonde-toning-conditioner-10-oz","title":"Pravana Perfect Blonde Toning Conditioner 10 oz","description":"\u003cp\u003ePravana Perfect Blonde Conditioner is ideal for lightened and damaged hair that needs toning and enhanced shine. Formulated with Soy Protein and purple pigments, Pravana’s Perfect Blonde Purple Toning Conditioner neutralizes yellow and brassy tones, leaving blonde hair looking bright.\u003c\/p\u003e\n\u003cp\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Protects color for up to 30 washes \/ color protection for up to 30 washes\u003cbr\u003e• Leaves blonde hair looking bright\u003cbr\u003e• Neutralizes unwanted brassiness and yellow tones\u003cbr\u003e• Provides 9x increased combability\u003cbr\u003e• Provides shine after one use\u003cbr\u003e• Leaves hair feeling strong and healthy\u003cbr\u003e• Exclusive fragrance with notes of Citrus, Blueberry, and Citrus\u003cbr\u003e• Formulated with Soy Protein and Purple Pigments\u003cbr\u003e• Formulated with Chromasilk Color Shine Complex\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. After shampooing with Perfect Blonde Shampoo, distribute evenly through hair.\u003cbr\u003e2. Rinse thoroughly and style as desired.\u003cbr\u003e\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":22082545731,"sku":"84140","price":20.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Pravana_Perfect_Blonde_Toning_Conditioner_10_oz.jpg?v=1760283388"},{"product_id":"ag-care-sterling-silver-toning-shampoo-10-oz","title":"AG Care Sterling Silver Toning Shampoo 10 oz","description":"\u003cp\u003e\u003cspan\u003eSterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. Eliminate brassy tones caused by sun, UV and free radicals with this vivid, violet shampoo for blonde and silver hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Brightens\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Gently Cleanses.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Protects Color.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e1. Massage into damp hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. Rinse and repeat as desired.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. Use once or twice a week for color maintenance, more frequently for persistent discoloration.\u003c\/span\u003e\u003c\/p\u003e","brand":"AG Hair","offers":[{"title":"Default","offer_id":22086305603,"sku":"13111","price":24.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/AGCareSterlingSilverToningShampoo10oz.jpg?v=1704245593"},{"product_id":"ag-care-sterling-silver-toning-shampoo-33-8-oz","title":"AG Care Sterling Silver Toning Shampoo 33.8 oz","description":"\u003cp\u003eSterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. Eliminate brassy tones caused by sun, UV and free radicals with this vivid, violet shampoo for blonde and silver hair.\u003cbr\u003e\u003cbr\u003e• Mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter.\u003cbr\u003e• Tones\u003cbr\u003e• Brightens\u003cbr\u003e• Gently Cleanses.\u003cbr\u003e• Protects Color.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. Massage into damp hair.\u003cbr\u003e2. Rinse and repeat as desired.\u003cbr\u003e3. Use once or twice a week for color maintenance, more frequently for persistent discoloration.\u003c\/p\u003e","brand":"AG Hair","offers":[{"title":"Default Title","offer_id":22086364803,"sku":"82130","price":56.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/AGCareSterlingSilverToningShampoo33.8oz.jpg?v=1678725599"},{"product_id":"keratin-complex-blondeshell-debrass-brighten-shampoo-13-5-oz","title":"Keratin Complex Blondeshell Debrass Shampoo 13.5 oz","description":"\u003cp\u003eKeratin Complex's Blondeshell Debrass Shampoo is a lavender purple pigmented shampoo that eliminates brassy tones for brighter, more vibrant hair color. Keratin amino acids work to condition and protect fragile, over-processed and damaged hair. For all hair types and color shades.\u003cbr\u003e\u003cbr\u003e• Purple formula brightens and debrasses hair color\u003cbr\u003e• Fade-fighting complex with chamomile helps to neutralize brassy hair and enhance all shades but especially blonde, gray, and silver hair\u003cbr\u003e• Formulated without sodium chloride to protect the longevity of Keratin Complex smoothing treatments\u003cbr\u003e• Can be used with or without a smoothing treatment\u003cbr\u003e• No added parabens\u003cbr\u003e• No added sodium lauryl sulfate (SLS)\u003cbr\u003e\u003cbr\u003eIngredients:\u003cbr\u003e• Powered by Keratin Complex's proprietary Signature Keratin and amino acids work to condition and protect fragile, over-processed, and damaged hair\u003cbr\u003e• Lavender oil encourages the growth of healthy hair\u003cbr\u003e• Blend of wheat and oat proteins increases hair's resilience to heat styling, sun damage, and daily aggressors\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e• Apply to wet hair. Massage into a lather and rinse thoroughly.\u003c\/p\u003e","brand":"Keratin Complex","offers":[{"title":"Default Title","offer_id":22088198979,"sku":"45366","price":24.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/KeratinComplexBlondeshellDebrassShampoo13.5oz.jpg?v=1603398686"},{"product_id":"keratin-complex-blondeshell-debrass-shampoo-33-8-oz","title":"Keratin Complex Blondeshell Debrass Shampoo 33.8 oz","description":"\u003cp\u003e\u003cspan\u003eKeratin Complex's Blondeshell Debrass Shampoo is a lavender purple pigmented shampoo that eliminates brassy tones for brighter, more vibrant hair color. Keratin amino acids work to condition and protect fragile, over-processed and damaged hair. For all hair types and color shades.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Purple formula brightens and debrasses hair color\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Fade-fighting complex with chamomile helps to neutralize brassy hair and enhance all shades but especially blonde, gray, and silver hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Formulated without sodium chloride to protect the longevity of Keratin Complex smoothing treatments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Can be used with or without a smoothing treatment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• No added parabens\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• No added sodium lauryl sulfate (SLS)\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Powered by Keratin Complex's proprietary Signature Keratin and amino acids work to condition and protect fragile, over-processed, and damaged hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Lavender oil encourages the growth of healthy hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Blend of wheat and oat proteins increases hair's resilience to heat styling, sun damage, and daily aggressors\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Apply to wet hair. Massage into a lather and rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Keratin Complex","offers":[{"title":"Default Title","offer_id":22088270595,"sku":"81456","price":44.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/KeratinComplexBlondeshellDebrassShampoo33.8oz.jpg?v=1603398306"},{"product_id":"goldwell-dualsenses-blonde-highlights-anti-yellow-shampoo-10-1-oz","title":"Goldwell Dualsenses Blonde \u0026 Highlights Anti-Yellow Shampoo 10.1 oz","description":"\u003cp\u003eDualsesnes Blondes \u0026amp; Highlights Anti-Yellow Shampoo - Luminosity for Blonde Hair. Shampoo for blonde and highlighted hair blended with microPROtec complex and Luminescine.\u003cbr\u003e\u003cbr\u003e• Instantly brings out color luminosity and neutralizes unwanted yellow tones for blonde color reflections.\u003cbr\u003e• As gentle as water, the unique FadeStopFormula minimizes color fading with every use.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eWork through wet hair. Lather and rinse thoroughly.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":4152218681385,"sku":"202910AS","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/Goldwell-Dualsenses-Blonde-_-Highlights-Anti-Yellow-Shampoo-10-1-oz.jpg?v=1511978631"},{"product_id":"goldwell-dualsenses-blonde-highlights-anti-yellow-shampoo-33-8-oz","title":"Goldwell Dualsenses Blonde \u0026 Highlights Anti-Yellow Shampoo 33.8 oz","description":"\u003cp\u003eDualsesnes Blondes \u0026amp; Highlights Anti-Yellow Shampoo Luminosity for Blonde Hair. Shampoo for blonde and highlighted hair blended with microPROtec complex and Luminescine.\u003cbr\u003e\u003cbr\u003e• Instantly brings out color luminosity and neutralizes unwanted yellow tones for blonde color reflections.\u003cbr\u003e• As gentle as water, the unique FadeStopFormula minimizes color fading with every use.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eWork through wet hair. Lather and rinse thoroughly.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":4470060056617,"sku":"202912AS","price":43.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/Goldwell-Dualsenses-Blonde-_-Highlights-Anti-Yellow-Shampoo-1-Liter.jpg?v=1513616156"},{"product_id":"kashmir-keratin-purple-violet-shampoo-16-oz","title":"Kashmir Keratin Purple Violet Shampoo 16 oz","description":"\u003cp\u003eKashmir Keratin Purple Violet Shampoo specifically formulated for blond and platinum hair.\u003c\/p\u003e\n\u003cp\u003eThe PH acid-balanced, keratin shampoo has detoxifying agents that remove impurities found in water that cause blond and platinum hair to look dull.\u003c\/p\u003e\n\u003cp\u003eAdditional benefits include: Excellent for chemically enhanced, chemically treated, and color treated gray\/blond\/bleached hair. Infused with keratin and silk powder extract, created to activate and protect highlights, restores vibrancy, Leaves hair feeling supple and soft.\u003c\/p\u003e","brand":"Kashmir","offers":[{"title":"Default Title","offer_id":12731817492541,"sku":"1435663269949","price":31.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/kashmir-keratin-purple-violet-shampoo-16-oz.jpg?v=1536700012"},{"product_id":"joico-color-balance-purple-shampoo","title":"Joico Color Balance Purple Shampoo","description":"\u003cp\u003eJoico Color Balance Purple Shampoo eliminates brassy\/yellow tones in blonde\/gray hair. Platinum blondes and silver.\u003cbr\u003e\u003cbr\u003eJoico's glacial, yellow-mellowing duo is specially formulated to keep brassiness from diminishing blonde and gray hair's cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.\u003cbr\u003e\u003cbr\u003e• Instantly neutralizes unwanted brassy\/yellow tones in blonde\/gray hair\u003cbr\u003e• Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos\u003cbr\u003e• Multi-Specturm Defense Complex helps protect color against fading\u003cbr\u003e• Bio-Advanced Peptide Complex™ delivers non-stop repair and protection for healthier hair with every use\u003cbr\u003e• Boosts shine and reduces frizz\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eMassage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"10.1 oz","offer_id":40196303126709,"sku":"1517461143613","price":18.95,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":40196303159477,"sku":"40196303159477","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/JoicoColorBalancePurpleShampoo10.1oz.jpg?v=1618320843"},{"product_id":"keune-silver-savior-shampoo-10-1-oz","title":"Keune Silver Savior Shampoo 10.1 oz","description":"\u003cp\u003eKeune Care Silver Savior Silver Shampoo neutralizes brass and enhances brilliance with its expertly crafted formula that helps cleanse while correcting yellow and warm undertones in cool blonde, silver, and platinum hair. Infused with violet pigments and nourishing ingredients, this shampoo results in clean, cool-toned, and luminous hair —without dryness or dullness.\u003c\/p\u003e\n\u003cp\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Neutralizes brassiness\u003cbr\u003e• Gently cleanses without stripping\u003cbr\u003e• Brightens cool-toned blond \u0026amp; silver shades\u003cbr\u003e• Vegan\u003cbr\u003e• Silicone-free\u003cbr\u003e• Gluten-free\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. Apply to wet hair\u003cbr\u003e2. Leave in for 1-2 minutes\u003cbr\u003e3. Rinse thoroughly.\u003c\/p\u003e","brand":"Keune","offers":[{"title":"Default Title","offer_id":13230997930045,"sku":"1557033582653","price":28.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Keune_Silver_Savior_Shampoo_10.1_oz.png?v=1768583525"},{"product_id":"keune-silver-savior-shampoo-33-8-oz","title":"Keune Silver Savior Shampoo 33.8 oz","description":"\u003cp\u003eKeune Care Silver Savior Silver Shampoo neutralizes brass and enhances brilliance with its expertly crafted formula that helps cleanse while correcting yellow and warm undertones in cool blonde, silver, and platinum hair. Infused with violet pigments and nourishing ingredients, this shampoo results in clean, cool-toned, and luminous hair —without dryness or dullness.\u003c\/p\u003e\n\u003cp\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Neutralizes brassiness\u003cbr\u003e• Gently cleanses without stripping\u003cbr\u003e• Brightens cool-toned blond \u0026amp; silver shades\u003cbr\u003e• Vegan\u003cbr\u003e• Silicone-free\u003cbr\u003e• Gluten-free\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. Apply to wet hair\u003cbr\u003e2. Leave in for 1-2 minutes\u003cbr\u003e3. Rinse thoroughly.\u003cbr\u003e\u003c\/p\u003e","brand":"Keune","offers":[{"title":"Default Title","offer_id":13231049474109,"sku":"1557038366781","price":64.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Keune_Silver_Savior_Shampoo_33.8_oz.png?v=1768582761"},{"product_id":"framesi-color-lover-dynamic-blonde-violet-shampoo-16-9-oz","title":"Framesi Color Lover Dynamic Blonde Violet Shampoo 16.9 oz","description":"\u003cp\u003eIntensely dark, rich violet color offers powerful toning.\u003c\/p\u003e\n\u003cp\u003e-Quinoa, conditioning agents, proteins and protectants leave hair moisturized \u0026amp; nourished\u003cbr\u003e-Amount of refinement can be controlled by mixing with any other FRAMESI COLOR LOVER shampoo\u003cbr\u003e-Designed to be alternated with your regular FRAMESI COLOR LOVER shampoo, every third shampoo\u003cbr\u003e-95% longer lasting color\u003cbr\u003e\u003cbr\u003e-CRUELTY FREE\u003cbr\u003e-100% VEGAN\u003cbr\u003e-SULFATE FREE\u003cbr\u003e-PARABEN FREE\u003cbr\u003e-GLUTEN FREE\u003cbr\u003e-DEA FREE\u003cbr\u003e-SODIUM CHLORIDE FREE\u003cbr\u003e\u003cbr\u003e-Tone at the backbar\u003cbr\u003e-Remove yellow from gray hair\u003cbr\u003e-Maintain cool highlights\u003cbr\u003e-Deep, pure violet shampoo\u003c\/p\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":13278650892349,"sku":"1564927459389","price":19.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/Framesi-Color-Lover-Dynamic-Blonde-Violet-Shampoo.jpg?v=1541524431"},{"product_id":"its-a-10-miracle-brightening-shampoo-for-blondes-10-oz","title":"It's A 10 Miracle Brightening Shampoo for Blondes 10 oz","description":"Miracle brightening shampoo for blondes. Bring out your best possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. It’s a 10 Miracle Brightening Shampoo for Blondes enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness. Lemon Peel Oil helps to provide brighter highlights.\u003cbr\u003e\u003cbr\u003e1. Brightens highlights\u003cbr\u003e2. Tones brassiness\u003cbr\u003e3. Refreshes faded blonde tones\u003cbr\u003e4. Prolongs color retention\u003cbr\u003e5. Protection against color fading\u003cbr\u003e6. Safe for everyday use\u003cbr\u003e7. Conditioning formula\u003cbr\u003e8. Enhances volume\u003cbr\u003e9. Weightless shine\u003cbr\u003e10. UV protectant\u003cbr\u003e\u003cbr\u003eDirections:\u003cbr\u003eApply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Repeat if desired. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes.","brand":"It's A 10","offers":[{"title":"Default Title","offer_id":13897397338173,"sku":"1800012693565","price":23.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/It_s_A_10_Miracle_Brightening_Shampoo_for_Blondes_10_oz.png?v=1548956277"},{"product_id":"schwarzkopf-good-bye-yellow-neutralizing-bonding-wash-shampooing","title":"Schwarzkopf Good Bye Yellow Neutralizing Bonding Wash Shampooing","description":"\u003cp\u003eSchwarzkopf Good bye Yellow Neutralizing Bonding Wash is a highly-pigmented wash that offers an instant tonal deposit to counteract and neutralize underlying yellow tones. It cleanses hair gently while strengthening thanks to the integrated Bonding Technology.\u003c\/p\u003e\n\u003cp\u003e• Hair base: medium to light blonde.\u003cbr\u003e\u003cbr\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Vegan formula\u003cbr\u003e• Neutralizes yellow undertones\u003cbr\u003e• Counteracts cool tone colour fade\u003cbr\u003e• Helps to prolong cool tone luminosity in between salon visits\u003cbr\u003e• Quick \u0026amp; easy to apply at the backwash\u003cbr\u003e• Vegan formula, free from animal derived ingredients\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e• Apply as a shampoo on wet hair and leave for up to 5 minutes* depending on technique.\u003cbr\u003e• Rinse hair thoroughly after application.\u003cbr\u003e• Color result and longevity vary depending on hair condition and development time.\u003cbr\u003e• Use professional gloves and protect clothes, surfaces and skin from staining and discoloration.\u003cbr\u003e\u003cbr\u003eHome Maintenance:\u003cbr\u003e• Use daily for optimal tonal deposit.\u003cbr\u003e• Use 1-2 times per week for tonal maintenance.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"10.1 oz","offer_id":29218090156093,"sku":"704275","price":25.65,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":29218090188861,"sku":"704274","price":51.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/Schwarzkopf-Goodbye-Yellow-Neutralizing-Wash-Shampoo.jpg?v=1639798794"},{"product_id":"aloxxi-violet-shampoo-10-1-oz","title":"Aloxxi Violet Shampoo 10.1 oz","description":"\u003cp\u003eAloxxi's Violet Shampoo counteracts brassiness and enhances silver tones. A color refreshing shampoo that delivers bright, cool results for those with blonde or grey hair. This deeply pigmented formula gently cleanses hair while providing hydration.\u003c\/p\u003e\n\u003cp\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Eliminates brassiness\u003cbr\u003e• Brightens color\u003cbr\u003e• Cleanses without compromising blonde tones\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. Apply to damp hair and lather.\u003cbr\u003e2. Leave on for 2-5 minutes then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Aloxxi","offers":[{"title":"Default Title","offer_id":29415051460669,"sku":"3932270755901","price":23.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Aloxxi_Violet_Shampoo_10.1_oz.webp?v=1752683338"},{"product_id":"aloxxi-violet-shampoo-33-8-oz","title":"Aloxxi Violet Shampoo 33.8 oz","description":"\u003cp\u003eAloxxi's Violet Shampoo counteracts brassiness and enhances silver tones. A color refreshing shampoo that delivers bright, cool results for those with blonde or grey hair. This deeply pigmented formula gently cleanses hair while providing hydration.\u003c\/p\u003e\n\u003cp\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• Eliminates brassiness\u003cbr\u003e• Brightens color\u003cbr\u003e• Cleanses without compromising blonde tones\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. Apply to damp hair and lather.\u003cbr\u003e2. Leave on for 2-5 minutes then rinse thoroughly.\u003c\/p\u003e","brand":"Aloxxi","offers":[{"title":"Default Title","offer_id":29415078527037,"sku":"3932272885821","price":52.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Aloxxi_Violet_Shampoo_33.8_oz.webp?v=1752683554"},{"product_id":"tigi-bed-head-serial-blonde-purple-toning-shampoo-for-cool-blondes-13-53-oz","title":"TIGI Bed Head Serial Blonde Purple Toning Shampoo For Cool Blondes 13.53 oz","description":"\u003cp\u003eBed Head's Serial Blonde Shampoo new on the outside and just as epic on the inside. A colour enhancing formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. If you loved Bed Head Dumb Blonde Shampoo, you will love Serial Blonde!\u003cbr\u003e\u003cbr\u003eFormulated with Fibre Actives that penetrate the hair fiber and restructure damaged hair proteins to help maintain healthy looking hair, Conditioning Complex that moisturizes, softens and conditions, Benzophenone, a UV protector, and Hydrolysed Keratin, the major protein component in hair, to reduce frizz and improve hair manageability. Features an exotic tropical fragrance.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. Work the shampoo into wet hair, rinse well.\u003cbr\u003e2. For best results, follow with the Serial Blonde Conditioner.\u003cbr\u003e\u003c\/p\u003e","brand":"Tigi","offers":[{"title":"Default Title","offer_id":41303624974517,"sku":"4164401627197","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/TIGI_Bed_Head_Serial_Blonde_Purple_Toning_Shampoo_For_Cool_Blondes_13.53_oz.jpg?v=1635694260"},{"product_id":"devacurl-no-poo-blue-anti-brass-zero-lather-toning-cleanser-12-oz","title":"DevaCurl No Poo Blue Anti Brass Zero Lather Toning Cleanser 12 oz","description":"DevaCurl No-Poo Blue Anti-Brass Zero Lather Toning Cleanser designed for color-treated curls. Brassy orange tones can ruin a good curl day. That’s why we worked with our Devachan colorists to develop a blue-hued cleanser (blue counteracts orange) to tone that brass while gently cleansing. The non-lathering, conditioning formula with blue lotus flower and Smart Porosity Toning Technology helps equalize porosity for long-lasting, uniform toning. It leaves curls nourished, shiny, bouncy and vibrant. Now you can forget brass and turn up the sass.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e• Wet curls in the shower.\u003cbr\u003e• Evenly distribute a generous amount from roots through ends. \u003cbr\u003e• Massage Scalp with your fingertips. \u003cbr\u003e• Use your fingers as a \"comb\" and distribute downward through to the ends for even, uniform results. \u003cbr\u003e• Add a little more if needed. \u003cbr\u003e• For maximum toning, leave in 2-3 minutes. \u003cbr\u003e• Make sure to rinse thoroughly by scrubbing your scalp as the water runs over your curls. \u003cbr\u003e• Follow with your favorite ONE CONDITION. \u003cbr\u003e\u003cbr\u003e• If curls are damaged, we recommend using DEEP SEA REPAIR to help strengthen hair, improve elasticity and reduce breakage. \u003cbr\u003e","brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":32080358539325,"sku":"4540108079165","price":26.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/DevaCurlNoPooBlueAntiBrassZeroLatherToningCleanser12oz.jpg?v=1645023417"},{"product_id":"lanza-healing-color-care-silver-brightening-shampoo-33-8-oz","title":"L'anza Healing Color Care Silver Brightening Shampoo 33.8 oz","description":"\u003cp data-mce-fragment=\"1\"\u003eLanza Healing ColorCare Silver Brightening Shampoo\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBrings out sparkle in silver, gray, white, blonde and highlighted hair while controlling the appearance of unwanted warmth. Contains Organic Viola and Lavender toning agents to eliminate unwanted warmth and brassiness.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Sulfate-free shampoo, so it’s extra gentle on the hair and helps hair color last longer. The Flower Shield Complex is a specialized blend of flower extracts designed to shield hair and prevent fading of color.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• L’ANZA HEALING COLORCARE formulations contain the same potent anti-fade protectors that flowers use for their own color protection.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003e1. Emulsify a small amount of this concentrated formula in hands, then apply to damp, hair and massage into a rich lather.\u003cbr data-mce-fragment=\"1\"\u003e2. Leave in for up to 1 minute, rinse thoroughly.\u003cbr data-mce-fragment=\"1\"\u003e3. Use 1 to 2 times per week or as often as needed.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNote:\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e• For hair that is very porous, extremely damaged, overly processed, bleached, permed or relaxed, conduct a strand test first to determine toning result.\u003cbr data-mce-fragment=\"1\"\u003e• To lessen toning intensity, blend with any other L’ANZA Shampoo or reduce time left in the hair.\u003c\/p\u003e","brand":"L'anza","offers":[{"title":"Default Title","offer_id":37431446864053,"sku":"6049499676853","price":55.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/LanzaHealingColorCareSilverBrighteningShampoo33.8oz.jpg?v=1604615853"},{"product_id":"joico-blonde-life-brightening-shampoo","title":"Joico Blonde Life Brightening Shampoo","description":"Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Gently cleanses with rich lather\u003cbr data-mce-fragment=\"1\"\u003e•  Free of SLE\/SLES Sulfates\u003cbr data-mce-fragment=\"1\"\u003e• Added softness and smoothness\u003cbr data-mce-fragment=\"1\"\u003e• Keeps blondes bright\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003eApply to wet hair. Work into a rich lather. Rinse and repeat if necessary.","brand":"Joico","offers":[{"title":"10.1 oz","offer_id":37818541146293,"sku":"074469513265","price":24.69,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":37818541179061,"sku":"37818541179061","price":42.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/JoicoBlondeLifeBrighteningShampoo10.1oz.jpg?v=1607296638"},{"product_id":"joico-blonde-life-violet-shampoo","title":"Joico Blonde Life Violet Shampoo","description":"\u003cp\u003eJoico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.\u003cbr\u003e\u003cbr\u003e• For Cool, Bright blondes\u003cbr\u003e• Instantly cool brassy tones and brighten cool blonde hair\u003cbr\u003e• Help maintain healthy-looking hair with brilliant shine\u003cbr\u003e• Nourish and protect fragile blonde hair\u003cbr\u003e• Rich lather gently cleanses hair\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eApply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"10.1 oz","offer_id":37819544699061,"sku":"6143813681333","price":23.75,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":37819544731829,"sku":"37819544731829","price":41.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/Joico_Blonde_Life_Violet_Shampoo_10.1_oz.jpg?v=1607302048"},{"product_id":"keratherapy-keratin-infused-totally-blonde-violet-toning-shampoo-10-1-oz","title":"Keratherapy Keratin Infused Totally Blonde Violet Toning Shampoo 10.1 oz","description":"\u003cp\u003eViolet-based shampoo containing a rich blend of keratin, powerful antioxidants, and natural botanicals that gently cleanses hair to remove impurities and soothes the scalp while not stripping the hair of its natural oils and moisture. The violet base eliminates unwanted warm thin blonde, highlighted, and grey hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003e• Wet hair. Apply Totally Blonde Toning Shampoo, Lather, rinse, and repeat.\u003c\/p\u003e\n\u003cp\u003e• Use up to twice weekly or when hair appears brassy. For extra toning leave this \u003cspan data-mce-fragment=\"1\"\u003eshampoo\u003c\/span\u003e lathered on for 3-5 minutes. Use sparingly on overly porous hair.\u003c\/p\u003e","brand":"Keratherapy","offers":[{"title":"Default Title","offer_id":38261331919029,"sku":"6268451815605","price":23.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/KeratherapyKeratinInfusedTotallyBlondeVioletToningShampoo10.1oz.jpg?v=1610751317"},{"product_id":"tigi-bed-head-serial-blonde-restoring-shampoo-13-53-oz","title":"Tigi Bed Head Serial Blonde Restoring Shampoo 13.53 oz","description":"\u003cp\u003eBed Head’s new addition, Serial Blonde Shampoo, has been tailored with professionals to care for and revive chemically treated hair, and enhance colour vibrancy for blondes. If you loved Bed Head Dumb Blonde Shampoo, you will love Serial Blonde! Our Colour Protection System helps repair damage and strengthen over-processed blonde hair back to its brilliant best. Provides a deep cleanse, while adding moisture, protecting damaged, frizz-proned hair. Leaves hair feeling soft, smooth, and healthier. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eStrengthen blonde locks at their core with an exotic tropical fragrance!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Colour-enhancing formulation\u003cbr data-mce-fragment=\"1\"\u003e• Moisturizes, softens, and helps protect hair from future damage\u003cbr data-mce-fragment=\"1\"\u003e• Restructures damaged proteins in hair\u003cbr data-mce-fragment=\"1\"\u003e• Great for both natural and chemically treated blonde hair\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003e1. Work the shampoo into wet hair, rinse well.\u003cbr data-mce-fragment=\"1\"\u003e2. For best results, use along with the Serial Blonde Conditioner.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Tigi","offers":[{"title":"Default Title","offer_id":41303671374005,"sku":"41303671374005","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/Tigi_Bed_Head_Serial_Blonde_Restoring_Shampoo_For_Edgy_Blondes_13.53_oz.jpg?v=1635695311"},{"product_id":"goldwell-dualsenses-silver-shampoo-neutralizing-for-grey-hair-10-1-oz","title":"Goldwell Dualsenses Silver Shampoo Neutralizing for Grey Hair 10.1 oz","description":"Goodwell Dualsenses Silver, the next generation of color luminosity. Neutralizes unwanted yellow tones and instantly refines cool effects. For Grey and Cool Blonde Hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Neutralizes unwanted yellow tones and refines the cool undertones of the hair.\u003cbr data-mce-fragment=\"1\"\u003e• Luminescine technology transforms non-visible UV light into visible shine for magnificent brilliance.\u003cbr data-mce-fragment=\"1\"\u003e• As gentle as water, the unique FadeStopFormula minimizes color fading with every use.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003eApply to wet hair. Massage the in and rinse off completely.","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":41529270796469,"sku":"7136569393333","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/GoldwellDualsensesSilverShampoo10.1oz.jpg?v=1642126792"},{"product_id":"celeb-luxury-viral-colorwash-fashion-color-care-cleanse-color-8-25-oz","title":"Celeb Luxury Viral Colorwash Fashion Color Care Cleanse + Color 8.25 oz","description":"\u003cp\u003eDaily hydrating color depositing shampoo with bond rebuilder. Semi-Permanent color depositing shampoos and conditioners used to create new color or to simply maintain or refresh color.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Create, refresh \u0026amp; maintain color in 2-5 mins. For color treated blondes \u0026amp; browns with highlights.\u003cbr data-mce-fragment=\"1\"\u003e• On color treated brown hair you will get a tone of Purple color.\u003cbr data-mce-fragment=\"1\"\u003e• Brightest results on brown hair that has lighter bleached or color treated highlights\u003cbr data-mce-fragment=\"1\"\u003e• To build the intensity of the color re-apply \u0026amp; use daily!\u003cbr data-mce-fragment=\"1\"\u003e• All products contain built-in Bond Rebuilder to strengthen, repair and hydrate your hair with every wash.\u003cbr data-mce-fragment=\"1\"\u003e• Clean Beauty Hair Color. Crafted with plant-based ingredients such as palm, coconut and sugar.\u003c\/p\u003e\n\u003cp\u003e• 100% Vegan \u0026amp; Cruelty Free.\u003cbr data-mce-fragment=\"1\"\u003e• FDA \u0026amp; EU Safety Compliant Color\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003e• Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather\u003cbr data-mce-fragment=\"1\"\u003e• For easiest detangling, run fingers through hair before and after rinsing colorwash from hair\u003cbr data-mce-fragment=\"1\"\u003e• Rinse thoroughly with warm water, especially in nape area of neck\u003cbr data-mce-fragment=\"1\"\u003e• For best results, follow with viral blonditioner and viral smoothing styler\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Use the complete VIRAL system as a regimen. Restores hair to a healthy, natural feel.\u003c\/p\u003e","brand":"Celeb Luxury","offers":[{"title":"Blue","offer_id":42034143592629,"sku":"42034143592629","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Hot Pink","offer_id":42034143625397,"sku":"42034143625397","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":42034143658165,"sku":"42034143658165","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Pastel Silver","offer_id":42034143690933,"sku":"42034143690933","price":29.95,"currency_code":"USD","in_stock":false},{"title":"Purple","offer_id":42034143723701,"sku":"42034143723701","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Baby Blue","offer_id":42034143756469,"sku":"42034143756469","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Lavender","offer_id":42034143789237,"sku":"42034143789237","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Light Pink","offer_id":42034143822005,"sku":"42034143822005","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Rose Gold","offer_id":42034143854773,"sku":"42034143854773","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/CelebLuxuryViralColorwashFashionColorCareCleanse_Color8.25oz.jpg?v=1649619792"},{"product_id":"schwarzkopf-blondme-bond-repair-brightening-shampoo-10-1-oz","title":"Schwarzkopf BlondMe Bond Repair Brightening Shampoo 10.1 oz","description":"\u003cp\u003eCleansing and visually brightening blonde hair by removing build-up, impurities, and environmental pollutants, Schwarzkopf Professional BLONDME Bond Repair Brightening Shampoo with BOND REPAIR TECHNOLOGY helps to build inner hair bonds, repairing damage equivalent to two lightening services after just one use. The lightweight and moisturizing formula, enriched with Almond Oil and White Tea, leaves the hair supple with a healthy-looking shine.\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. For daily use.\u003cbr\u003e2. Work the brightening shampoo into wet hair for up to 1 minute.\u003cbr\u003e3. Rinse thoroughly.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":42186760224949,"sku":"7263341248693","price":24.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Schwarzkopf_BlondMe_Bond_Repair_Brightening_Shampoo_10.1_oz.jpg?v=1770583274"},{"product_id":"schwarzkopf-blondme-bond-repair-purple-shampoo-10-1-oz","title":"Schwarzkopf BlondMe Bond Repair Purple Shampoo 10.1 oz","description":"\u003cp\u003eSchwarzkopf Professional BLONDME Bond Repair Purple Shampoo gently cleanses and nourishes the hair while neutralizing yellow undertones and helping to prevent brassiness. This formula uses BOND REPAIR TECHNOLOGY. Enriched with Almond Oil and Cornflower, the formula delivers targeted levels of cool pigments to maintain a fresh cool tone direction for improved blonde clarity, without changing the hair color. \u003c\/p\u003e\n\u003cp\u003e• Restoring radiance and shine, it strengthens the hair by building inner hair bonds, \u003cbr\u003e• Repairing damage equivalent to two lightening services after just one use.\u003cbr\u003e• Cool pigments\u003cbr\u003e• Improved blonde clarity\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1. Work into wet hair.\u003cbr\u003e2. Leave in for up to 2 minutes.\u003cbr\u003e3. Rinse thoroughly.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":42186779361461,"sku":"7263349768373","price":24.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Schwarzkopf_BlondMe_Bond_Repair_Purple_Shampoo_10.1_oz_a18af575-266f-48a7-a501-abedc9bcaa20.jpg?v=1770584265"},{"product_id":"goldwell-dualsenses-color-revive-color-giving-shampoo-6-7-oz","title":"Goldwell Dualsenses Color Revive Color Giving Shampoo 6.7 oz","description":"\u003cp\u003eColor Giving Shampoo for all hair types blended with microPROtec complex and Luminescine. Refreshes or intensifies your beautiful salon color.\u003cbr\u003e\u003cbr\u003eColor Revive: Shampoos and conditioners that ideally complement Goldwell’s color portfolio.\u003cbr\u003e• Refresh or intensify your hair color.\u003cbr\u003e• For all hair types.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. Work through wet hair, lather, leave in for 2-5 minutes, rinse thoroughly.\u003cbr\u003e2. Gloves are recommended.\u003cbr\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Cool Blonde","offer_id":42592571588789,"sku":"42592571588789","price":24.29,"currency_code":"USD","in_stock":true},{"title":"Cool Brown","offer_id":42592571621557,"sku":"42592571621557","price":24.29,"currency_code":"USD","in_stock":true},{"title":"Cool Red","offer_id":42592571654325,"sku":"42592571654325","price":24.29,"currency_code":"USD","in_stock":true},{"title":"Copper","offer_id":42592571687093,"sku":"42592571687093","price":24.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/GoldwellDualsensesColorReviveColorGivingShampoo6.7oz.png?v=1673471326"},{"product_id":"loma-violet-shampoo-12-oz","title":"LOMA Violet Shampoo 12 oz","description":"\u003cp\u003eLOMA Violet Shampoo brightens blonde and grey hair while neutralizing yellow to brassy tones. Toning shampoo for blonde or gray hair.\u003c\/p\u003e\n\u003cp\u003eFeatures \u0026amp; Benefits:\u003cbr\u003e• An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing Yellow to brassy tones\u003cbr\u003e• Brightens blonde \u0026amp; grey hair\u003cbr\u003e• Sulfate, gluten, soy and paraben free\u003cbr\u003e• Aromatherapy of vanilla bean \u0026amp; blood orange\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003eWet hair, apply desired amount, lather, rinse and follow with Loma Violet Conditioner.\u003c\/p\u003e","brand":"loma","offers":[{"title":"Default Title","offer_id":44770193834165,"sku":"8063094390965","price":21.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/LOMAVioletShampoo12oz.jpg?v=1730666436"}],"url":"https:\/\/brightonbeautysupply.com\/collections\/purple-violet-shampoo\/silicon-free.oembed","provider":"Brighton Beauty Supply","version":"1.0","type":"link"}