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With Pure Balance Technology, the result is even pure color results with natural depth and shine, and significantly less hair damage, color after color.\u003cbr\u003e\u003cbr\u003e• Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color. First patented in the 19th century, PPD and PTD have been the leading ingredients in permanent hair color for over 130 years. New Koleston Perfect with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.\u003cbr\u003e\u003cbr\u003e• The new formula also delivers color that is significantly more even, balanced, and true to tone from root to tip, offering better balance of tone and control of depth with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.\u003cbr\u003e\u003cbr\u003e• Koleston Perfect ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application, and an improved fragrance that offers a better experience for colorists and clients.\u003cbr\u003e\u003cbr\u003eBenefits:\u003cbr\u003e• balanced color results with natural depth and shine\u003cbr\u003e• ME+ considerably reduces the risk of developing a new allergy to hair color\u003cbr\u003e• Significantly less hair damage, color after color\u003cbr\u003e• Simple 1:1 mixing ratio\u003cbr\u003e• Up to 100% grey coverage\u003cbr\u003e• Up to 5 levels of lift\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003eMixing Ratio\u003cbr\u003e• 3 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 12%\u003cbr\u003e• 2 levels of lift: 1 part Koleston 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Brown","offer_id":12744161198141,"sku":"WKP-9","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/wella-koleston-new--packaging.jpg?v=1603146656"},{"product_id":"wella-koleston-perfect-me-permanent-color-2-oz-special-blonde-series","title":"Wella Koleston Perfect ME+ Permanent Color 2 oz Special Blonde Series","description":"\u003cp\u003e\u003cspan\u003eWella Professionals technical advancement soars to new heights with the introduction of Koleston Perfect with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology, and ME+.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause of hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. New Koleston Perfect with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip, offering better balance of tone and control of depth with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds, and blondes, plus a special mixing range to make a wide array of shades possible.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Koleston Perfect ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBenefits:\u003cbr data-mce-fragment=\"1\"\u003e• balanced color results with natural depth and shine\u003cbr data-mce-fragment=\"1\"\u003e• ME+, considerably reduces the risk of developing a new allergy to hair color\u003cbr data-mce-fragment=\"1\"\u003e• Significantly less hair damage color after color\u003cbr data-mce-fragment=\"1\"\u003e• Simple 1:1 mixing ratio\u003cbr data-mce-fragment=\"1\"\u003e• Up to 100% grey coverage\u003cbr data-mce-fragment=\"1\"\u003e• Up to 5 levels of lift\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003eMIXING RATIO\u003cbr data-mce-fragment=\"1\"\u003e• 3 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 12%\u003cbr data-mce-fragment=\"1\"\u003e• 2 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 9%\u003cbr data-mce-fragment=\"1\"\u003e• 1 level of lift\/Coverage of gray\/white same depth or darker:\u003cbr data-mce-fragment=\"1\"\u003e• 1 part Koleston Perfect, 1 part Welloxon Perfect 6%\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Special Blonde: 1 part Koleston Perfect, 2 parts Welloxon Perfect 9% or 12%\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"12\/0 Special Blonde\/Natural","offer_id":12761737855037,"sku":"WKPSP-1","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/1 Special Blonde\/Ash","offer_id":12761748537405,"sku":"WKPSP-3","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/03 Special Blonde Natural Gold","offer_id":32910462943293,"sku":"WKPSP-12\/03","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/07 Special Blonde Natural Brown","offer_id":32910465597501,"sku":"WKPSP-1203","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/11 Special Blonde\/Intensive Ash","offer_id":12761748570173,"sku":"WKPSP-4","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/16 Special Blonde Ash Violet","offer_id":12761748602941,"sku":"WKPSP-5","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/22 Special Blonde\/Matt Intense","offer_id":12761748668477,"sku":"WKPSP-7","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/61 Special Blonde\/Violet Ash","offer_id":12761748701245,"sku":"WKPSP-8","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/81 Special Blonde Pearl Ash","offer_id":12761748734013,"sku":"WKPSP-9","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/89 Special Blonde\/Pearl Cend","offer_id":12761748766781,"sku":"WKPSP-10","price":15.95,"currency_code":"USD","in_stock":true},{"title":"12\/96 Special Blonde Cendre Violet","offer_id":12761748799549,"sku":"WKPSP-11","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Koleston_Perfect_ME_Permanent_Color_Special_Blonde_Series_2_oz_1.png?v=1763745592"},{"product_id":"wella-koleston-perfect-me-permanent-color-2-oz-special-mix-series","title":"Wella Koleston Perfect ME+ Permanent Color 2 oz Special Mix Series","description":"\u003cp\u003e\u003cspan\u003eWella Koleston Permanent Color Special Mix Series.\u003cbr\u003e\u003cbr\u003eWella Professionals technical advancement soars to new heights with the introduction of Koleston Perfect with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. New Koleston Perfect T with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip offering better balance of tone and control of depth with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Koleston Perfect ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBenefits:\u003cbr data-mce-fragment=\"1\"\u003e• balanced color results with natural depth and shine\u003cbr data-mce-fragment=\"1\"\u003e• ME+, considerably reduces the risk of developing a new allergy to hair color\u003cbr data-mce-fragment=\"1\"\u003e• Significantly less hair damage color after color\u003cbr data-mce-fragment=\"1\"\u003e• Simple 1:1 mixing ratio\u003cbr data-mce-fragment=\"1\"\u003e• Up to 100% grey coverage\u003cbr data-mce-fragment=\"1\"\u003e• Up to 5 levels of lift\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003eMIXING RATIO\u003cbr data-mce-fragment=\"1\"\u003e• 3 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 12%\u003cbr data-mce-fragment=\"1\"\u003e• 2 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 9%\u003cbr data-mce-fragment=\"1\"\u003e• 1 level of lift\/Coverage of gray\/white same depth or darker:\u003cbr data-mce-fragment=\"1\"\u003e• 1 part Koleston Perfect, 1 part Welloxon Perfect 6%\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Special Blonde: 1 part Koleston Perfect, 2 parts Welloxon Perfect 9% or 12%\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"0\/00 Pure Shine","offer_id":32910359822397,"sku":"WKPSP-000","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/11 Intense Ash","offer_id":12761791955005,"sku":"WKPSP-11","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/28 Matt Pearl","offer_id":12761801392189,"sku":"WKPSP-12","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/30 Gold Natural","offer_id":32910360117309,"sku":"WKPSP-030","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/33 Intense Gold","offer_id":12761801424957,"sku":"WKPSP-13","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/43 Red Gold","offer_id":12761801457725,"sku":"WKPSP-14","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/44 Intense Red","offer_id":12761801490493,"sku":"WKPSP-15","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/65 Violet Red-Violet","offer_id":12761801523261,"sku":"WKPSP-16","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/66 Intense Violet","offer_id":12761801556029,"sku":"WKPSP-17","price":15.95,"currency_code":"USD","in_stock":true},{"title":"0\/88 Intense Pearl","offer_id":12761801588797,"sku":"WKPSP-18","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Koleston_Perfect_ME_Permanent_Color_Special_Mix_Series_2_oz.png?v=1763745931"},{"product_id":"wella-welloxon-perfect-cream-developer-10-volume-3-33-8-oz","title":"Wella Welloxon Perfect Cream Developer 10 Volume (3%) 33.8 oz","description":"\u003cp\u003eWelloxon Developers are the ideal partner for Wella Permanent Colors and Lighteners.\u003cbr\u003e\u003cbr\u003eAvailable in different volumes for all the services possibilities (1.9%, 4%, 6%, 9% and 12%). Specifically reformulated to achieve the most accurate colour, redesigned to provide:\u003cbr\u003e\u003cbr\u003e• Optimal consistency with new Koleston Perfect\u003cbr\u003e• Easier and faster mixing\u003cbr\u003e• Precise application\u003cbr\u003e• Great foil adhesion\u003cbr\u003e• Easy rinsing\u003cbr\u003e• A comfortable client experience\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":12806688440381,"sku":"1473266155581","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Welloxon_Perfect_Cream_Developer_10_Volume_3_33.8_oz.jpg?v=1754943800"},{"product_id":"wella-welloxon-perfect-cream-developer-20-volume-6-33-8-oz","title":"Wella Welloxon Perfect Cream Developer 20 Volume (6%) 33.8 oz","description":"\u003cp\u003eWelloxon Developers are the ideal partner for Wella Permanent Colors and Lighteners.\u003cbr\u003e\u003cbr\u003eAvailable in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%) Specifically reformulated to achieve the most accurate colour, redesigned to provide:\u003cbr\u003e\u003cbr\u003e• Optimal consistency with new Koleston Perfect\u003cbr\u003e• Easier and faster mixing\u003cbr\u003e• Precise application\u003cbr\u003e• Great foil adhesion\u003cbr\u003e• Easy rinsing\u003cbr\u003e• A comfortable client experience\u003cbr\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":12806958448701,"sku":"1473347190845","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Welloxon_Perfect_Cream_Developer_20_Volume_6_33.8_oz.jpg?v=1754943627"},{"product_id":"wella-welloxon-perfect-cream-developer-30-volume-9-33-8-oz","title":"Wella Welloxon Perfect Cream Developer 30 Volume (9%) 33.8 oz","description":"\u003cp\u003eWelloxon Developers are the ideal partner for Wella Permanent Colors and Lighteners.\u003cbr\u003e\u003cbr\u003eAvailable in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%) Specifically reformulated to achieve the most accurate colour, redesigned to provide:\u003cbr\u003e\u003cbr\u003e• Optimal consistency with new Koleston Perfect\u003cbr\u003e• Easier and faster mixing\u003cbr\u003e• Precise application\u003cbr\u003e• Great foil adhesion\u003cbr\u003e• Easy rinsing\u003cbr\u003e• A comfortable client experience\u003cbr\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":12807028244541,"sku":"1473366294589","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Welloxon_Perfect_Cream_Developer_30_Volume_9_33.8_oz.jpg?v=1754943938"},{"product_id":"wella-welloxon-perfect-cream-developer-40-volume-12-33-8-oz","title":"Wella Welloxon Perfect Cream Developer 40 Volume (12%) 33.8 oz","description":"\u003cp\u003e\u003cspan\u003eWella Welloxon Perfect 40 Volume Cream Developer\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWelloxon Developers are the ideal partner for Wella Permanent Colors and Lighteners.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAvailable in different volumes for all service possibilities (1.9%, 4%, 6%, 9%, and 12%), specifically reformulated to achieve the most accurate colour and redesigned to provide.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Optimal consistency with new Koleston Perfect\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Easier and faster mixing\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Precise application\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Great foil adhesion\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Easy rinsing\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• A comfortable client experience\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":12807038697533,"sku":"1473369112637","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Welloxon_Perfect_Cream_Developer_40_Volume_12_33.8_oz.jpg?v=1754944098"},{"product_id":"wella-welloxon-perfect-cream-developer-20-volume-6-1-gallon","title":"Wella Welloxon Perfect Cream Developer 20 Volume (6%) 1 Gallon","description":"\u003cp\u003eWelloxon Developers are the ideal partner for Wella Permanent Colors and Lighteners.\u003cbr\u003e\u003cbr\u003eAvailable in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%) Specifically reformulated to achieve the most accurate colour, redesigned to provide:\u003cbr\u003e\u003cbr\u003e• Optimal consistency with new Koleston Perfect\u003cbr\u003e• Easier and faster mixing\u003cbr\u003e• Precise application\u003cbr\u003e• Great foil adhesion\u003cbr\u003e• Easy rinsing\u003cbr\u003e• A comfortable client experience\u003cbr\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":12807114522685,"sku":"1473394540605","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/Wella_Welloxon_Perfect_Cream_Developer_20_Volume_6_1_Gallon.png?v=1754944290"},{"product_id":"wella-welloxon-perfect-pastel-developer-6-volume-1-9-33-8-oz","title":"Wella Welloxon Perfect Pastel Developer 6 Volume 1.9% 33.8 oz","description":"\u003cp\u003eWelloxon Developers are the ideal partner for Wella Permanent Colors and Lighteners.\u003cbr\u003e\u003cbr\u003eSpecifically reformulated to achieve the most accurate colour, redesigned to provide:\u003cbr\u003e• Optimal consistency with new Koleston Perfect\u003cbr\u003e• Easier and faster mixing\u003cbr\u003e• Precise application\u003cbr\u003e• Great foil adhesion\u003cbr\u003e• Easy rinsing\u003cbr\u003e• A comfortable client experience\u003cbr\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":12807136575549,"sku":"1473405059133","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Welloxon_Perfect_Pastel_Developer_6_Volume_1.9_33.8_oz.jpg?v=1754945252"},{"product_id":"wella-welloxon-perfect-cream-developer-20-volume-6-2-oz","title":"Wella Welloxon Perfect Cream Developer 20 Volume (6%) 2 oz","description":"Wella Welloxon Perfect 20 Volume Cream Developer\u003cbr\u003e\u003cbr\u003eWelloxon Developers are the ideal partner for Wella Permanent Colors and Lighteners.\u003cbr\u003eAvailable in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%) Specifically reformulated to achieve the most accurate colour, redesigned to provide.\u003cbr\u003e\u003cbr\u003e• Optimal consistency with new Koleston Perfect\u003cbr\u003e• Easier and faster mixing\u003cbr\u003e• Precise application\u003cbr\u003e• Great foil adhesion\u003cbr\u003e• Easy rinsing\u003cbr\u003e• A comfortable client experience","brand":"Wella","offers":[{"title":"Default Title","offer_id":13894729531453,"sku":"1799265157181","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/products\/welloxon-20-vol-small.jpg?v=1582227926"},{"product_id":"wella-koleston-perfect-me-permanent-color-2-oz-vibrant-reds-series","title":"Wella Koleston Perfect ME+ Permanent Color 2 oz Vibrant Reds Series","description":"\u003cp\u003e\u003cspan\u003eKoleston Perfect is our purest permanent hair color, and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Pure, balanced color results with natural depth and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Less hair damage, color \u0026amp; \u003c\/span\u003e\u003cspan class=\"morecontent\"\u003e\u003cspan\u003eafter color (Helps neutralize free radicals in hair during color formation) Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"morecontent\"\u003e\u003cspan\u003e• Simple 1:1 mixing ratio\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"morecontent\"\u003e\u003cspan\u003e• Up to 100% grey coverage\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"morecontent\"\u003e\u003cspan\u003e• Depending on the color, Up To 3 or Up To 5 levels of lift\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"33\/55 Intense Dark Brown\/Red-Violet Red-Violet","offer_id":32913077567549,"sku":"KPC-3355","price":15.95,"currency_code":"USD","in_stock":true},{"title":"33\/66 Intense Dark Brown\/Violet Violet","offer_id":32913077665853,"sku":"KPC-3366","price":15.95,"currency_code":"USD","in_stock":true},{"title":"44\/44 Intense Medium Brown\/Red Red","offer_id":32913080123453,"sku":"KPC-4444","price":15.95,"currency_code":"USD","in_stock":true},{"title":"44\/65 Intense Medium Brown\/Violet Red-Violet","offer_id":32913080549437,"sku":"KPC-4465","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/43 Light Brown\/Red Gold","offer_id":32913070096445,"sku":"KPC-543","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/5 Light Brown\/Red-Violet","offer_id":32913070129213,"sku":"KPC-55","price":15.95,"currency_code":"USD","in_stock":true},{"title":"55\/46 Intense Light Brown\/Red Violet","offer_id":32913081761853,"sku":"KPC-5546","price":15.95,"currency_code":"USD","in_stock":true},{"title":"55\/66 Intense Light Brown\/Violet Violet","offer_id":32913081892925,"sku":"KPC-5566","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/34 Dark Blonde\/Gold Red","offer_id":32913070522429,"sku":"KPC-634","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/41 Dark Blonde\/Red Ash","offer_id":32913070555197,"sku":"KPC-641","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/43 Dark Blonde\/Red Gold","offer_id":32913070587965,"sku":"KPC-643","price":15.95,"currency_code":"USD","in_stock":true},{"title":"66\/44 Intense Dark Blonde\/Red Red","offer_id":32913082122301,"sku":"KPC-66\/44","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/45 Dark Blonde\/Red Red-Violet","offer_id":32913070620733,"sku":"KPC-645","price":15.95,"currency_code":"USD","in_stock":true},{"title":"66\/46 Intense Dark Blonde\/Red Violet","offer_id":32913082220605,"sku":"KPC-6646","price":15.95,"currency_code":"USD","in_stock":true},{"title":"66\/55 Intense Dark Blonde\/Red-Violet","offer_id":32913082318909,"sku":"KPC-6655","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/34 Medium Blonde\/Gold Red","offer_id":32913071276093,"sku":"KPC-734","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/43 Medium Blonde\/Red Gold","offer_id":32913071341629,"sku":"KPC-743","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/47 Medium Blonde\/Red Brown","offer_id":32913071407165,"sku":"KPC-747","price":15.95,"currency_code":"USD","in_stock":true},{"title":"77\/43 Intense Medium Blonde\/Red Gold","offer_id":32913082515517,"sku":"KPC-7743","price":15.95,"currency_code":"USD","in_stock":true},{"title":"77\/44 Intense Medium Blonde\/Red Red","offer_id":43682546385077,"sku":"KPC-7744","price":15.95,"currency_code":"USD","in_stock":true},{"title":"77\/46 Intense Medium Blonde\/Red Violet","offer_id":32913084612669,"sku":"KPC-7746","price":15.95,"currency_code":"USD","in_stock":true},{"title":"8\/34 Light Blonde\/Gold Red","offer_id":32913071898685,"sku":"KPC-834","price":15.95,"currency_code":"USD","in_stock":true},{"title":"8\/41 Light Blonde\/Red Ash","offer_id":32913071964221,"sku":"KPC-841","price":15.95,"currency_code":"USD","in_stock":true},{"title":"8\/43 Light Blonde\/Red Gold","offer_id":32913071996989,"sku":"KPC-843","price":15.95,"currency_code":"USD","in_stock":true},{"title":"8\/45 Light Blonde\/Red Red-Violet","offer_id":32913076748349,"sku":"KPC-845","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Koleston_Perfect_ME_Permanent_Color_Vibrant_Reds_Series_2_oz_1.png?v=1763745779"},{"product_id":"wella-koleston-xpress-me-10-minutes-permanent-creme-color-2-oz","title":"Wella Koleston Xpress ME+ 10 Minutes Permanent Creme Color 2 oz","description":"\u003cp\u003eWella Koleston Xpress, our express permanent color that provides up to 100% gray coverage in just 10 minutes. With Control-X Technology to help prevent over-processing for express yet reliable results, it's non-progressive color you can trust! The built-in Metal Purifier and ME+ Dye Technology help ensure true-to-tone color and protection from extra damage.\u003c\/p\u003e\n\u003cp\u003e• Available in 13 shades across three tonal families (Neutral, Warm, and Cool).\u003cbr\u003e\u003cbr\u003e• Provides an express permanent color service in just 10 minutes.\u003cbr\u003e• Features ME+ dye technology to reduce the risk of developing a new allergy to hair color.\u003cbr\u003e• Up to 100% gray coverage in just 10 minutes\u003cbr\u003e• Includes Metal Purifier to help prevent hair damage caused by metals.\u003cbr\u003eVegan.\u003cbr\u003e• Use with Wella Welloxon Perfect 6%, 9%, or 12% developer.\u003cbr\u003e• 1:1 mixing ratio.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. Always mix Koleston Xpress with Wella Welloxon Perfect in a 1:1 ratio.\u003cbr\u003e2. You can mix in a bowl or bottle, depending on the preference of application.\u003cbr\u003e3. Wear suitable gloves and apply to dry hair.\u003cbr\u003e4. Apply first at the areas of the highest percentage of grey\/white hair.\u003cbr\u003e5. Develop the color without heat for 10 minutes.\u003cbr\u003e6. If hair is very resistant, develop under heat for 10 minutes.\u003cbr\u003e7. When development time is complete, add a little warm water and gently emulsify.\u003cbr\u003e8. Rinse thoroughly and cleanse with a Wella Professionals color shampoo.\u003cbr\u003e9. Finish with a Post Color Treatment.\u003cbr\u003e\u003cbr\u003eFeatures and Benefits:\u003cbr\u003e• Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe.\u003cbr\u003e• Always ask your stylist to perform an Allergy Alert Test 48h before each coloration.\u003cbr\u003e• Strictly follow safety instructions.\u003cbr\u003e• If you have ever experienced an allergic reaction to hair colorants, you should not color.\u003cbr\u003e• ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"2\/ - 2\/N Darkest Brown Neutral","offer_id":43726713127093,"sku":"WKX-2N","price":15.95,"currency_code":"USD","in_stock":true},{"title":"3\/ - 3N Dark Brown Neutral","offer_id":43726713159861,"sku":"WKX-3N","price":15.95,"currency_code":"USD","in_stock":true},{"title":"4\/ - 4\/N Medium Brown Neutral","offer_id":43726713192629,"sku":"WKX-4N","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/1 - 5\/A Light Brown Ash","offer_id":43726713225397,"sku":"WKX-5A","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/37 - 5GW Light Brown Gold Warm","offer_id":43726713258165,"sku":"WKX-5GW","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/ - 5\/N Light Brown Neutral","offer_id":43726713290933,"sku":"WKX-5N","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/ - 6\/N Dark Blonde Neutral","offer_id":43726713323701,"sku":"WKX-6N","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/02 - 6\/NM Dark Blonde\/Neutral Matte","offer_id":51618107130037,"sku":"WKX-6NM","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/07 - 6\/NW Dark Blonde\/Neutral Warmv","offer_id":51618109063349,"sku":"WKX-6NW","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/ - 7\/N Medium Blonde Neutral","offer_id":43726713422005,"sku":"WKX-7N","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/1 - 7\/A Medium Blonde Ash","offer_id":43726713356469,"sku":"WKX-7A","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/37 - 7\/GW Medium Blonde Gold","offer_id":43726713389237,"sku":"WKX-7GW","price":15.95,"currency_code":"USD","in_stock":true},{"title":"8\/ - 8\/N Light Blonde Neutral","offer_id":43726713454773,"sku":"WKX-8N","price":15.95,"currency_code":"USD","in_stock":true},{"title":"8\/31 - 8\/GA Light Blonde\/Gold Ash","offer_id":51618113487029,"sku":"WKX-8GA","price":15.95,"currency_code":"USD","in_stock":true},{"title":"9\/ - 9\/N Very Light Blonde Neutral","offer_id":43726713487541,"sku":"WKX-9N","price":15.95,"currency_code":"USD","in_stock":true},{"title":"9\/06 - 9\/NV Very Light Blonde\/Neutral Violet","offer_id":51618138751157,"sku":"WKX-9NV","price":15.95,"currency_code":"USD","in_stock":true},{"title":"9\/07 - 9\/NW Light Blonde\/Neutral Warm","offer_id":51618145403061,"sku":"WKX-9NW","price":15.95,"currency_code":"USD","in_stock":true},{"title":"10\/ - 10\/N Lightest Blonde Neutral","offer_id":43726713520309,"sku":"WKX-10N","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/WellaKolestonXpressME_10MinPermanentCremeColor2oz.jpg?v=1710080408"}],"url":"https:\/\/brightonbeautysupply.com\/collections\/wella-koleston-perfect\/gray-hair+wella.oembed","provider":"Brighton Beauty Supply","version":"1.0","type":"link"}