{"product_id":"mydentity-guy-tang-demi-permanent-2-oz","title":"Mydentity Guy Tang Demi-Permanent 2 oz","description":"\u003cp\u003eMydenity Demi-Permanent Hair color featuring breakthrough MiruStyle X-HP-delivering x-treme heat protection to radically reduce the damaging effects of thermal styling and advanced Vibra-Riche technology for hair color with 2 times the shine.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Pre-blended, signature shades enable stylists to easily recreate the most demanding hair color trends of the season.\u003cbr data-mce-fragment=\"1\"\u003e• Break-through Mirustyle X-HP delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling\u003cbr data-mce-fragment=\"1\"\u003e• Advanced Vibra-Riche technology enriches the vibrancy and intensity of color for hair color with 2 times the shine\u003cbr data-mce-fragment=\"1\"\u003e• An exclusive Keratin and Argan Seed Oil Blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy\u003cbr data-mce-fragment=\"1\"\u003eThe fragrance specially formulated by Guy Tang's favorite Lavender Fragrance\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to use:\u003cbr data-mce-fragment=\"1\"\u003e1. Mix one part Demi-Permanent Color Crème with two parts Demi-Permanent Developer 6V (1:2), and apply color. \u003cbr data-mce-fragment=\"1\"\u003e2. Process for 5-25 minutes.\u003cbr data-mce-fragment=\"1\"\u003e3. 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