{"product_id":"wella-illumina-color-permanent-creme-hair-color-2-oz","title":"Wella Illumina Color Permanent Creme Hair Color 2 oz","description":"\u003cp\u003e\u003cspan\u003eWella Professionals Ilumina color creates dimensional and natural-looking color with up to 100% gray coverage. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps protect hair from extra damage happening in the presence of metals wherever color is placed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIllumina Color provides superior hair protection and up to 100% grey\/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. Illumina Color may be used with any developer and introduces MICROLIGHT technology, whereby micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Introduces the wonder of light to the Wella Professionals portfolio.\u003cbr\u003e• Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection\u003cbr\u003e• Provides superior hair protection and up to 100% grey\/white coverage with a sheer result\u003cbr\u003e• The color line was created to complement Wella's current hair color offerings\u003cbr\u003e• A range of 36 shades\u003cbr\u003e• May be used with any developer\u003cbr\u003e• Introduces MICROLIGHT technology, whereby micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFull-head application or gray coverage: \u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eMix Illumina Color \u0026amp; Welloxon Perfect Developer in a 1:1 ratio \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eand apply. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003e• Not recommended for mixing with Koleston Perfect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBlonde toning: \u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eMix Illumina Color and Welloxon Perfect Pastel Developer in a 1:2 ratio \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnd apply.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Wella","offers":[{"title":"4\/ Medium Brown","offer_id":12857685409853,"sku":"WIPC-8","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/ Light 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