{"product_id":"wella-pure-perfection-permanent-ammonia-free-hair-color-2-oz","title":"Wella Pure Perfection Permanent Ammonia-Free Hair Color 2 oz","description":"\u003cp\u003eWella Professionals provides up to 100% gray coverage while reducing visible signs of hair damage. A Revolution in Permanent, No-Ammonia Hair Color. Free from ammonia, added fragrance, mineral oils, silicones, and PPD\/PTD. Clinically Proven to Reduce Signs of Damage with Supercharged Metal Purifier. Powered by a Supercharged Metal Purifier that targets metals like copper and iron to control oxidative stress during coloring.\u003c\/p\u003e\n\u003cp\u003e• A curated palette of 30 shades for pure \u0026amp; true-to-tone color results\u003cbr\u003e• Up to 100% grey coverage\u003cbr\u003e• State-of-the-art formula designed for damage control and more predictable color results\u003cbr\u003e• No dedicated developer required. Can be used with any Welloxon Perfect developer in a 1:1 ratio. \u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e1 - Mix and apply with a bowl \u0026amp; brush. If using darker shades, consider using a stain guard.\u003c\/p\u003e\n\u003cp\u003eMixing Recommendation:\u003cbr\u003e1. Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio. Example: 60 g Pure Perfection + 60 g Welloxon Perfect.\u003cbr\u003e2. 6% Welloxon Perfect: For grey coverage and up to 1 level of lift.\u003cbr\u003e3. 9% Welloxon Perfect: For up to 2 levels of lift.\u003cbr\u003e4. 12% Welloxon Perfect: For up to 3 levels of lift.\u003cbr\u003e5. To refresh mid-lengths and ends, you can use a suitable Wella Professionals demi-permanent color.\u003c\/p\u003e\n\u003cp\u003eAlternatively: \u003cbr\u003e• Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 minutes.\u003c\/p\u003e\n\u003cp\u003eHow to apply:\u003cbr\u003e• Wear suitable gloves and apply to dry hair.\u003c\/p\u003e\n\u003cp\u003eGrey Coverage: \u003cbr\u003e• Apply first to the areas with the highest percentage of grey or white hair when grey coverage is required.\u003c\/p\u003e\n\u003cp\u003eTips: \u003cbr\u003e• For maximum coverage on stubborn grey hair, saturate with enough product and take very fine sections. If the regrowth is more than 2.5 cm. Perform a mid-band application to get the best result on grey hair. Apply the mid-band 1 cm away from the roots first. Once done, apply directly to the root and develop for 30 to 40 minutes.\u003c\/p\u003e\n\u003cp\u003eFull Head Color: \u003cbr\u003e• Apply the coloring mixture immediately from roots to ends.\u003c\/p\u003e\n\u003cp\u003eWhen Lightening:\u003cbr\u003e1. Step 1: Apply the coloring mixture to lengths and ends only, leaving approximately 2 cm free from the scalp. Develop for 20 minutes.\u003c\/p\u003e\n\u003cp\u003e1. Step 2: Apply the mixture to the root and develop for 30 to 40 minutes.\u003c\/p\u003e\n\u003cp\u003eDevelopment time:\u003cbr\u003e• Develop the color without heat for 30 to 40 minutes or with heat for 15 to 20 minutes.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"2\/0 Natural Black","offer_id":53167189557429,"sku":"WPP-2\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"3\/0 Natural Dark Brown","offer_id":53167189590197,"sku":"WPP-3-0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"4\/0 Natural Medium Brown","offer_id":53167189655733,"sku":"WPP-4\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"44\/0 Natural Intense Medium Brown","offer_id":53167189688501,"sku":"WPP-44\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"4\/7 Warm Medium Brown Brown","offer_id":53167189622965,"sku":"WPP-4\/7","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/0 Natural Light Brown","offer_id":53167189852341,"sku":"WPP-5\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"55\/0 Natural Intense Light Brown","offer_id":53167189885109,"sku":"WPP-55\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/1 Cool Light Brown Ash","offer_id":53167189721269,"sku":"WPP-5\/1","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/3 Warm Light Brown Gold","offer_id":53167189786805,"sku":"WPP-5\/3","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/40 Warm Light Brown Copper","offer_id":53167189819573,"sku":"WWP-5\/40","price":15.95,"currency_code":"USD","in_stock":true},{"title":"5\/8 Cool Light Brown Pearl","offer_id":53167189754037,"sku":"WPP-5\/8","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/0 Natural Dark Blonde","offer_id":53167189917877,"sku":"WPP-6\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"66\/0 Natural Intense Dark Blonde","offer_id":53167190016181,"sku":"WPP-66\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/4 Warm Dark Blonde Red","offer_id":53167189950645,"sku":"WPP-6\/4","price":15.95,"currency_code":"USD","in_stock":true},{"title":"6\/7 Warm Dark Blonde Brown","offer_id":53167189983413,"sku":"WPP-6\/7","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/0 Natural Medium Blonde","offer_id":53167190081717,"sku":"WPP-7\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"77\/0 Natural Intense Medium Blonde","offer_id":53167190245557,"sku":"WPP-77\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/1 Cool Medium Blonde Ash","offer_id":53167190212789,"sku":"WPP-7\/1","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/3 Warm Medium Blonde Gold","offer_id":53167190147253,"sku":"WPP-7\/3","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/40 Warm Medium Blonde","offer_id":53167190114485,"sku":"WPP-7\/40","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/6 Cool Medium Blonde Violet","offer_id":53167190180021,"sku":"WPP-7\/6","price":15.95,"currency_code":"USD","in_stock":true},{"title":"7\/8 Cool Medium Blonde Pearl","offer_id":53167190048949,"sku":"WPP-7\/8","price":15.95,"currency_code":"USD","in_stock":true},{"title":"8\/0 Natural Light Blonde","offer_id":53167190311093,"sku":"WPP-8\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"88\/0 Natural Intense Light Blonde","offer_id":53167190343861,"sku":"WPP-88\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"8\/7 Warm Light Blonde Brown","offer_id":53167190278325,"sku":"WPP-8\/7","price":15.95,"currency_code":"USD","in_stock":true},{"title":"9\/0 Natural Very Light Blonde","offer_id":53167190376629,"sku":"WPP-9\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"9\/3 Warm Very Light Blonde Gold","offer_id":53167190409397,"sku":"WPP-9\/3","price":15.95,"currency_code":"USD","in_stock":true},{"title":"9\/6 Cool Very Light Blonde Violet","offer_id":53167190442165,"sku":"WPP-9\/6","price":15.95,"currency_code":"USD","in_stock":true},{"title":"10\/0 Natural Lightest Blonde","offer_id":53167190474933,"sku":"WPP-10\/0","price":15.95,"currency_code":"USD","in_stock":true},{"title":"10\/1 Cool Lightest Blonde Ash","offer_id":53167190507701,"sku":"WPP-10\/1","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1155\/0310\/files\/Wella_Pure_Perfection_Permanent_Ammonia-Free_Hair_Color_2_oz_2-0_Natural_Black.webp?v=1788118001","url":"https:\/\/brightonbeautysupply.com\/products\/wella-pure-perfection-permanent-ammonia-free-hair-color-2-oz","provider":"Brighton Beauty Supply","version":"1.0","type":"link"}