{"product_id":"wella-shinefinity-zero-lift-glaze-color-demi-permanent-ammonia-free-2-oz","title":"Wella Shinefinity Zero Lift Glaze Color Demi-Permanent Ammonia-Free 2 oz","description":"\u003cp\u003eWella Professionals Shinefinity: shine you can feel. The new translucent demi-permanent hair color offers zero lift, zero damage, up to 6 weeks of color glaze, a clean formula, true-to-tone, reliable color results, no-drip gel cream, and balanced pH technology.\u003cbr\u003e\u003cbr\u003e• Long-lasting color glaze\u003cbr\u003e• Up to 6 weeks\u003cbr\u003e• 20-minute service\u003cbr\u003e• Zero lift \u0026amp; damage\u003cbr\u003e• True-to-tone color results\u003cbr\u003e• No-drip gel cream\u003cbr\u003e• Clean formula\u003cbr\u003e• Balanced pH technology\u003c\/p\u003e\n\u003cp\u003e• Zero Ammonia\u003cbr\u003e• Zero Silicones\u003cbr\u003e• Zero Alcohols\u003cbr\u003e• Zero Direct Dyes\u003cbr\u003e\u003cbr\u003eHow to use:\u003cbr\u003e1. Wear suitable gloves.\u003cbr\u003e2. Always mix in a ratio of 1:1. 1 part Shinefinity Zero Lift Glaze with 1 part \u003cspan\u003eShinefinity\u003c\/span\u003e Activator.\u003cbr\u003e3. The mixture can be applied using an applicator bottle or a bowl \u0026amp; brush.\u003cbr\u003e4. Apply \u003cspan\u003eShinefinity\u003c\/span\u003e to pre-shampooed, towel-dried hair evenly from roots to ends.\u003cbr\u003e\u003cbr\u003eTip: \u003cbr\u003eFor even more intensity, you can also apply the mixture directly on dry hair.\u003cbr\u003e\u003cbr\u003eDevelopment Time: \u003cbr\u003e• Without heat: up to 20 minutes. For more intense results, use added heat: 15 minutes.\u003cbr\u003e\u003cbr\u003eRoot Treatment: \u003cbr\u003e• On visible regrowth, apply to the root area first for a soft blended result.\u003cbr\u003e\u003cbr\u003eColour balancing on lengths and ends:\u003cbr\u003e1) For maximum refresh: Apply the color to the mid-lengths and ends and develop for the full development time.\u003cbr\u003e2) For minimum refresh: Comb the root color through the mid-lengths and ends after 15 min and develop for a further 5 min.\u003cbr\u003e\u003cbr\u003e• Can be used on lengths and ends when using Koleston Perfect or Illumina Color on the roots if desired.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"00\/56 Mahogany Violet Pink Booster","offer_id":44626727567541,"sku":"44626727567541","price":13.95,"currency_code":"USD","in_stock":true},{"title":"00\/66 Violet Booster","offer_id":41597917921461,"sku":"41597917921461","price":13.95,"currency_code":"USD","in_stock":true},{"title":"00\/89 Blue 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