• Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Color 1.4 oz 12N - 1200 High Lift Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 10N - 1001 Satin Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 9N - 911 Very Light Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 8N - 811 Light Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7N - 711 Medium Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6N - 611 Dark Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5N - 511 Light Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 4N - 411 Medium Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 3N - 311 Dark Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 2N - 211 Very Dark Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 1N - 051 Black
  • Wella Color Charm Permanent Liquid Color 1.4 oz 8NW Light Natural Warm Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7NW Medium Natural Warm Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6NW Dark Natural Warm Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5NW Light Natural Warm Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 4NW Medium Natural Warm Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 3NW Dark Natural Warm Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7A - 672 Medium Smokey Ash Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5AA - 336 Light Brown Intense Ash
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6AA - 542 Dark Blonde Intense Ash
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7AA - 632 Medium Ash Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 12AA - 1120 Nordic Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 3A - 148 Dark Ash Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 4A - 237 Medium Ash Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5A - 246 Light Ash Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6A - 462 Dark Ash Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 8A - 740 1 - 2 Light Ash Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 9A - 940 Pale Ash Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 10A - 1030 Palest Ash Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 12A - 1210 Frosty Ash
  • Wella Color Charm Permanent Liquid Color 1.4 oz 4G - 257 Dark Golden Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5G - 435 Light Golden Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6G - 555 Hazel Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7G - 725 Sunlight Blonde Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 8G - 841 Light Golden Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 9G Soft Pure Gold Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 10GV - 1036 Honey Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7NG Medium Beige Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 8NG Light Beige Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 9NG Sand Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 10NG - 1070 Honey Beige Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 12NG Surf Side Blonde Plus
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5WR Allspice
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7WR - 643 Tan Blonde
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5WV Cinnamon
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7WV Nutmeg
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6W Praline
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7W Caramel
  • Wella Color Charm Permanent Liquid Color 1.4 oz 3RV - 367 Black Cherry
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5RV - 507 Burgundy
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6RV - 607 Cyclamen
  • Wella Color Charm Permanent Liquid Color 1.4 oz 4R - 356 Cinnamon Brown
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6R Red Terra Cotta
  • Wella Color Charm Permanent Liquid Color 1.4 oz 7R - 810 Red-Red
  • Wella Color Charm Permanent Liquid Color 1.4 oz 4RG - 347 Dark Auburn
  • Wella Color Charm Permanent Liquid Color 1.4 oz 5RG - 445 Light Auburn
  • Wella Color Charm Permanent Liquid Color 1.4 oz 6RG - 544 Light Copper
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz
  • Wella Color Charm Permanent Liquid Hair Color 1.4 oz

View all products by Wella

Wella Color Charm Permanent Liquid Hair Color 1.4 oz

SKU#:

$ 6.49  LIST PRICE: $ 7.99
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Quantity
Choose Color
Choose Color
1N/051 Black
2N/211 Very Dark Brown
3N/311 Dark Brown
4N/411 Medium Brown
5N/511 Light Brown
6N/611 Dark Blonde
7N/711 Medium Blonde
8N/811 Light Blonde
9N/911 Very Light Blonde
10N/1001 Satin Blonde
12N/1200 High Lift Blonde
4NN Medium Intense Neutral Brown
5NN Light Intense Neutral Brown
6NN Dark Intense Neutral Blonde
7NN Medium Intense Neutral Blonde
8NN Light Intense Neutral Blonde
9NN Very Light Intense Neutral Blonde
8NW Light Natural Warm Blonde
7NW Medium Natural Warm Blonde
6NW Dark Natural Warm Blonde
5NW Light Natural Warm Brown
4NW Medium Natural Warm Brown
3NW Dark Natural Warm Brown
3A/148 Dark Ash Brown
7A/672 Medium Smokey Ash Blonde
7AA/632 Medium Ash Blonde
5AA/336 Light Brown Intense Ash
6AA/542 Dark Blonde Intense Ash
12AA/1120 Nordic Blonde
4A/237 Medium Ash Brown
5A/246 Light Ash Brown
6A/462 Dark Ash Blonde
8A/740.5 Light Ash Blonde
9A/940 Pale Ash Blonde
10A/1030 Palest Ash Blonde
12A/1210 Frosty Ash
4G/257 Dark Golden Brown
5G/435 Light Golden Brown
6G/555 Hazel Blonde
7G/725 Sunlight Blonde Brown
8G/841 Light Golden Blonde
9G Soft Pure Gold Blonde
10GV/1036 Honey Blonde
7NG Medium Beige Blonde
8NG Light Beige Blonde
9NG Sand Blonde
10NG/1070 Honey Beige Blonde
12NG Surf Side Blonde Plus
5WR Allspice
7WR/643 Tan Blonde
5WV Cinnamon
7WV Nutmeg
6W Praline
7W Caramel
3RV/367 Black Cherry
5RV/507 Burgundy
6RV/607 Cyclamen
4R/356 Cinnamon Brown
6R Red Terra Cotta
7R/810 Red-Red
4RG/347 Dark Auburn
5RG/445 Light Auburn
6RG/544 Light Copper
8RG/729 Titian Red Blonde
12C/1290 Ultra Light Blonde
7CG Medium Platinum Gold Blonde
042 Warming Gold - Additive
050 Cooling Violet
BP Blonding Plus

Wella Color Charm Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. New gentle floral fragrance for a more pleasurable coloring experience.

Permanent Liquid Hair color Time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. New gentle floral fragrance for a more pleasurable coloring experience. Create long lasting color with Wella Color Charm Permanent Liquid Hair color.

     • Vibrant, long lasting, fade resistant results
     • Excellent gray coverage
     • Deep conditioning
     • Gentle floral fragrance

How to use:

  1. Mix Ratio: 1 part hair color, 2 parts developer.
  2. Develop for 15 minutes, then process up to an additional 30 minutes

Returns
If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option
Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping
Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non-Returnable, Non-Refundable Items
Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns
We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address
Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235
Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.

Customer Reviews

Based on 5 reviews
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B
Barbara R Martin
Wella Coilr Charm has been a favorite for many years.

There can be no surprise using Wella products. Sophisticated color defining the wearer as one who goes beyond the obvious. It is never harsh and has a good deal to offer in the ‘lasting’ category even on longer more porous hair.

T
Thomas Caggiano

great. Thank you

r
ross family
high quality

Wella is great product . I’m 84 years old and have been using wella products for 65 years.

L
Lynn Hardy
Good experience

At a time when I placed a previous order from another vendor which was never fulfilled Brighton Beauty Supply delivered. I recommend this business.

I
I. Rudyj
Nice

I usually use the premium boxed drugstore brand, and while I like the quality it consistently leaves an orange hue to my blonde before it finally settles to a blonde days later. I used the 12NG Surfside Blonde and evening though it was my first try mixing color and developer I loved the outcome. It was a soft blonde from the get-go! I may get better at mixing and hope this only improves the results. Found my new go-to color!

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