BAG Privacy Policy
1. Introduction
Brighton Beauty Supply (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit brightonbeautysupply.com or interact with our services.
By using our site, you agree to the practices described in this policy.
2. Information We Collect
Information you provide directly
- Name, billing/shipping address, email, phone number, payment details.
- Account login details (if you create an account).
Information collected automatically
- IP address, browser type, device information, pages visited, and time spent on our site.
- Cookies and similar technologies to improve site performance, store your shopping cart, and enhance your browsing experience.
Information from third parties
- Order and payment confirmations from payment processors.
- Delivery status from shipping providers.
3. How We Use Your Information
We use your information to:
- Process and fulfill orders, payments, and deliveries.
- Communicate order updates and promotional offers (if opted in).
- Improve our website and services.
- Prevent fraud and unauthorized transactions.
- Comply with legal obligations.
4. Legal Basis for Processing (GDPR)
For visitors in the EU/UK, we process your personal data based on:
- Contract – to fulfill purchase orders.
- Legal obligation – to comply with tax, fraud prevention, and accounting laws.
- Consent – for marketing emails and non-essential cookies.
- Legitimate interest – for improving our services.
5. Cookies and Tracking Technologies
We use cookies to:
- Remember your preferences and shopping cart.
- Analyze site performance and usage via:
- Google Analytics
- Google Ads Conversion Tracking
- Facebook Pixel
You may disable cookies in your browser settings, but some site functions may not work properly.
6. Third-Party Services We Use
We only share your data with trusted providers necessary to operate our business:
- E-commerce Platform: Shopify – provides our online store and checkout system.
- Hosting Provider: Network Solutions – stores website and account data.
- Payment Processors: PayPal, Venmo, Klarna, Afterpay, Visa, MasterCard, American Express, Discover, Google Pay, Shop Pay, Amazon Pay – securely process payments.
- Email Marketing: Mailchimp – sends newsletters and promotional emails (only if you’ve opted in).
- Analytics & Advertising: Google Analytics, Google Ads, Facebook Pixel – measure site traffic and advertising effectiveness.
- Shipping Providers: USPS, UPS – deliver your orders.
These providers are only authorized to use your information to perform their services and may not use it for their own purposes.
7. Data Retention
We keep personal data only as long as necessary to:
- Fulfill the purposes described in this policy.
- Meet legal and tax requirements.After that, data is securely deleted or anonymized.
8. Your Privacy Rights
For EU/UK Residents:
- Access, correct, or delete your data.
- Restrict or object to certain processing activities.
- Withdraw consent at any time (for marketing).
- Request data portability.
For California Residents (CCPA):
- Request to know what personal data we collect.
- Request deletion of your data.
- Opt out of the sale of personal data (we do not sell personal data).
To exercise your rights, contact info@brightonbeautysupply.com.
9. Data Security
We use SSL encryption, secure servers, and industry-standard safeguards to protect your data.
10. International Transfers
If you are outside the United States, your data may be transferred to and processed in the U.S. where privacy laws may differ. We protect such transfers with contractual safeguards.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted here with a new “Effective Date.”
12. Contact Us
Brighton Beauty Supply
419 Brighton Beach Ave
Brooklyn, NY 11235, USA
Email: info@brightonbeautysupply.com