Redken Shades EQ Cream & Cover Plus Demi-Permanent Conditioning Color 2.1 oz

Redken Shades EQ Cream a demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes.

What it does:
• Shades EQ Cream:
• Acidic pH
• Correct and add condition to overly-lightened or damaged hair
• Blend 50% gray with a deeper result
• Can be used to refresh all Redken permanent hair color

• Shades EQ Cover Plus:
• Up to 75% gray coverage with demi-permanent results
• Subtle brightening effect for more visible reflect
• Maximum vibrancy with high reflective shades

What else you need to know:
• No-ammonia formula
• 100% oxidative dyes provide maximum longevity
• Rich cream consistency for more precise techniques, including lowlighting and color blocking

Why settle for less than number 1?
• Shades EQ is the #1 Acidic Demi Permanent Hair color in the United States.
• Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.

How to use:
• Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer
• May be applied with a bowl and brush or bottle
• Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade

• Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending

• Follow with Color Extend Shampoo and Conditioner

• Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit

• Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit

PRO TIP:
Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.

Returns
If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option
Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping
Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non-Returnable, Non-Refundable Items
Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns
We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address
Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235
Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.