• Goldwell Elumen Play Semi-Permanent Hair Color Oxidant-Free 4 oz

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Goldwell Elumen Play Semi-Permanent Hair Color Oxidant-Free 4 oz


$ 17.90  LIST PRICE: $ 20.00
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Choose Color
Choose Color
@Pastel Coral
@Pastel Lavender
@Pastel Mint
@Pastel Rose

Elumen Play - Semi-Permanent Hair Color for those customers want low commitment shades that they can change easily to follow trends.

  • Colors fade true to tone and can be removed.
  • Repair effect for healthier looking hair.
  • 13 new shades with a creamy base for easy application: Yellow, Orange, Red, Pink, Violet, Blue, Green, Pastel Rose, Pastel Coral, Pastel Lavender, Pastel Mint, Black, Clear.
  • Eraser packets remove any shade for a clean base.

How to use:

Unlimited Creativity - 2 Easy Steps

  • Apply to dry, clean hair. Saturate the hair with color for even results.
  • Process for up to 30 minutes without heat or up to 20 minutes with heat.
  • Rinse with warm water until water is clear. Shampoo with Elumen Shampoo and treat with Elumen Conditioner, Leave-in Conditioner, or Mask.


Given the exceptional circumstances, we may not be able to respond right away. We are here to support you.

  1. We currently have limited customer service staffing, and it may be difficult to reach us by phone.
  2. We will make every effort to ship your order on or before the estimated shipment date.
  3. Order processing may take longer than usual, and as a result, our shipping time will be a little longer than you usually expect.
  4. Our fulfillment team continues to work hard to make sure your order arrives as quickly as possible.

*Please email us at info@brightonbeautysupply.com We will respond by email as soon as we are able to.

*Please do not contact us for status updates. We will respond by email as soon as we are able to process your order.

If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible products within 30 days of delivery. We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible. All Claims Must Be Made Within 14 Days from receipt of the package. We will provide pre-paid return label if mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), customer will be responsible for shipping the items back to our facility. Items must be returned to us unused with all original boxes and seals attached. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Due to Health and Hygiene Concerns sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

For more detailed information on our Shipping and Return Policy please click here or contact our customer care team by emailing info@brightonbeautysupply.com if you have any further questions.

Customer Reviews

Based on 1 review
Beautiful, long lasting color!

I ordered 2 tubes in the shade pink and used it immediately after getting it in the mail. The color is beautiful and doesn’t wash out after 1 wash like a lot of other fantasy colors. I dyed my hair over 2 weeks ago and havent needed to dye over again. I just put a little bit in my conditioner with each wash to keep it looking fresh! Definitely recommend!!!

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