• Goldwell Elumen Play Semi-Permanent Shades 4 oz
  • Goldwell Elumen Play Semi-Permanent Shades 4 oz
  • Goldwell Elumen Play Semi-Permanent Shades 4 oz
  • Goldwell Elumen Play Semi-Permanent Shades 4 oz

View all products by Goldwell

Goldwell Elumen Play Semi-Permanent Shades 4 oz


$ 17.89  LIST PRICE: $ 20.00
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Choose Color
Choose Color
Clear Color
Pastel Coral
Pastel Lavender
Pastel Mint
Pastel Rose

Elumen Play Semi-Permanent Hair Color for those customers want low commitment shades that they can change easily to follow trends.

  • Colors fade true to tone and can be removed.
  • Repair effect for healthier looking hair.
  • 13 new shades with a creamy base for easy application: Yellow, Orange, Red, Pink, Violet, Blue, Green, Pastel Rose, Pastel Coral, Pastel Lavender, Pastel Mint, Black, Clear.
  • Eraser packets remove any shade for a clean base.

How to use:

Unlimited Creativity 2 Easy Steps

  • Apply to dry, clean hair. Saturate the hair with color for even results.
  • Process for up to 30 minutes without heat or up to 20 minutes with heat.
  • Rinse with warm water until water is clear. Shampoo with Elumen Shampoo and treat with Elumen Conditioner, Leave-in Conditioner, or Mask.



If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option

Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping

Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non Returnable, Non Refundable Items

Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns

We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address

Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235

Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.



Customer Reviews

Based on 3 reviews
Angela White


Michelle Powell
Very vibrant color

Ordered the Orange, awesome color. Very vibrant and easy to use. Does was out somewhat quickly for semi-permanent but with the color being so beautiful, I don’t mind it.

Ryan Smith
Beautiful, long lasting color!

I ordered 2 tubes in the shade pink and used it immediately after getting it in the mail. The color is beautiful and doesn’t wash out after 1 wash like a lot of other fantasy colors. I dyed my hair over 2 weeks ago and havent needed to dye over again. I just put a little bit in my conditioner with each wash to keep it looking fresh! Definitely recommend!!!

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