• Itely Milano Colorly Optimus Permanent Hair Color 2.02 oz
  • Itely Milano Colorly Optimus Permanent Hair Color 2.02 oz
  • Itely Milano Colorly Optimus Permanent Hair Color 2.02 oz
  • Itely Milano Colorly Optimus Permanent Hair Color 2.02 oz

View all products by Itely Hairfashion

Itely Milano Colorly Optimus Permanent Hair Color 2.02 oz


$ 13.95  LIST PRICE: $ 16.00
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Choose Color
Choose Color
1N/1.0 Black
1C/1.1 Blue Black
2N/2.0 Darkest Brown
3CH/3.73 Chocolate Dark Brown
3N/3.0 Dark Brown
3V/3.6 Violet Dark Brown
4CH/4.73 Chocolate Brown
4CP/4.75 Chili Pepper Chocolate Brown
4N/4.0 Medium Brown
4NI/4.00 Intense Medium Brown
4M/4.56 Mahogany Medium Brown
4TN/4.7 Coffee Brown
4V/4.6 Violet medium Brown
5N/5.0 Light Brown
5NI/5.00 Intense Light Brown
5C/5.1 Light Ash Brown
5CH/5.73 Chocolate Light Brown
5CP/5.75 Chili Pepper Chocolate Light Brown
5D/5.3 Light Gold Brown
5I/5.2 Light Brown Matt
5M/5.56 Mahogany Light Brown
5RD/5.43 Light Golden Copper Brown
5TN/5.7 Light Cocoa Brown
5V/5.6 Violet Light Brown
6B/6.31 Dark Beige Blonde
6C/6.1 Dark Ash Blonde
6D/6.3 Dark Gold Blonde
6M/6.56 Mahogany Dark Blonde
6N/6.0 Dark Blonde
6NI/6.00 Intense Dark Blonde
6I/6.2 Dark Blonde Matt
6K/6.21 Smoky Dark Blonde
6R/6.4 Dark Copper Blonde
6RD/6.43 Dark Golden Copper Blonde
6RF/6.55 Flaming Red Dark Blonde
6TN/6.7 Dark Cinnamon Blonde
7B/7.31 Beige Blonde
7C/7.1 Medium Ash Blonde
7D/7.3 Medium Gold Blonde
7N/7.0 Medium Blonde
7NI/7.00 Intense Medium Blonde
7K/7.21 Smoky Medium Blonde
7PC/7.81 Blonde Pearl Ash
7L/7.86 Lavender Blonde
7TN/7.7 Tea Blonde
7R/7.4 Medium Copper Blonde
7RD/7.43 Golden Copper Blonde
8B/8.31 Light Beige Blonde
8C/8.1 Light Ash Blonde
8D/8.3 Light Gold Blonde
8K/8.21 Smoky Light Blonde
8N/8.0 Light Blonde
8NI/8.00 Intense Light Blonde
8L/8.86 Lavender Light Blonde
8R/8.4 Light Copper Blonde
8PC/8.81 Light Blonde Pearl Ash
8TN/8.7 Light Hazelnut Blonde
8RD/8.43 Light Golden Copper Blonde
9B/9.31 Lightest Beige Blonde
9C/9.1 Lightest Ash Blonde
9D/9.3 Lightest Gold Blonde
9N/9.0 Lightest Blonde
9NI/9.00 Intense Lightest Blonde
9TN/9.7 Lightest Honey Blonde
9L/9.86 Lavender Lightest Blonde
9PC/9.81 Lightest Blonde Pearl Ash
10C/10.1 Ultralight Ash Blonde
10PC/10.81 Ultralight Blonde Pearl Ash
10N/10.0 Ultralight Blonde
10L/10.86 Lavender Ultralight Blonde
10TN/10.7 Ultralight Gold Blonde
11AA/11.01 Arctic Silver
11AC/11.1 Arctic Ash
11AP/11.08 Arctic Pearl
SSA/12.01 Silver Superlight
SSC/12.1 Ash Superlight
SSN/12.0 Natural Superlight
SSL/12.86 Lavender Superlight
AB Accent Blue
AR Accent Red
N Accent Neutral

Itely Colorly Optimus Professional Permanent Hair Color

• 100% Vegan Permanent Hair Color

Colorly Optimus is Itely Hair Fashion’s most advanced permanent colour for the professional stylist and ingredient savvy modern client. A colour that harnesses plant power with bond protection built in, has 0.2% ammonia and lowest possible PPD without compromising on exceptional lasting colour results and incredible condition on the hair.  

It's all about the finish. Colorly Optimus provides bold and elegant results with a lighter, brighter and warmer finish.

• Colorly Optimus 96 Shades In 20 Color Series

• Colorly Optimus is technologically superior professional color designed with dedication to hairdressers who are looking for a color that is:
• Easy to Apply
• Fast Application
• Long Lasting And Perfect Even Coverage
• Pleasant Fragrance
• Predictable Results

Colorly Optimus is designed for the client who is looking for:
• Perfect Coverage From Root To Ends On All Hair Type
• Natural Looking & Vivid Color
• Long-Lasting Results

Mediterranean Blend is a new technology created by a mix of organic Italian fruit and plant extracts (Grape, Apple, Lemon and Wheat Bran) for skin renewal, greater hair beauty and more color longevity.

• Prepares the hair to accept hair color with great efficacy, allowing COLORLY OPTIMUS to contain an even LOWER percentage of ammonia
• Seals the cuticle after the color reaches its target level, for even greater color longevity. Keeps mineral deposits from entering the hair shaft between services!
• More brilliant shiny final result from root to ends
• Perfect color accuracy and balance
• Application after Application....

E-PLEX Bond Repair is a proven technology designed to restructure and protect the bonds broken or damaged during the service. E-PLEX Bond Repair also contains 7 precious vegetable oils and butters that strengthen, add shine and protect the hair during the service and after. No additional timing or change in developer required!

E-PLEX Ingredients:
• COCOA butter for nutrients, anti-frizz and moisture
• MANGO butter for anti-oxidants
• OLIVE oil to revive and reinforce the hair
• COTTONSEED oil for nutrients and moisture
• ALMOND oil anti-inflammatory and anti-aging properties
• AVOCADO oil for moisture
• SOYBEAN oil to nourish and protect

E-PLEX Bond Repair advantages
• Rebalance porosity in the hair from root to ends
• Improves strength, maintains volume & eliminates frizz
• Improves brightness and elasticity of hair
• Nourishes the hair to strengthen and improve overall hair health
• Free radical protection for a more vibrant and longer lasting hair color



If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option

Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping

Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non Returnable, Non Refundable Items

Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns

We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address

Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235

Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.



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