• Joico Blonde Life Demi Gloss Demi-Permanent Liquid Toner 2 oz
  • Joico Blonde Life Demi Gloss Liquid Toner 2 oz 8N Rooted
  • Joico Blonde Life Demi Gloss Liquid Toner 2 oz 9SB Ice Queen
  • Joico Blonde Life Demi Gloss Liquid Toner 2 oz 9V Blonde Ambition
  • Joico Blonde Life Demi Gloss Liquid Toner 2 oz 10N Self-Made Blonde
  • Joico Blonde Life Demi Gloss Liquid Toner 2 oz 10SB Glacial Goddess
  • Joico Blonde Life Demi Gloss Liquid Toner 2 oz 10V Violet Platinum
  • Joico Blonde Life Demi Gloss Liquid Toner 2 oz Clear Liquid Diamonds
  • Joico Blonde Life Demi Gloss Demi-Permanent Liquid Toner 2 oz
  • Joico Blonde Life Demi Gloss Demi-Permanent Liquid Toner 2 oz
  • Joico Blonde Life Demi Gloss Demi-Permanent Liquid Toner 2 oz
  • Joico Blonde Life Demi Gloss Demi-Permanent Liquid Toner 2 oz

View all products by Joico

Joico Blonde Life Demi Gloss Demi-Permanent Liquid Toner 2 oz


$ 10.95  LIST PRICE: $ 14.00
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Choose Color
Choose Color
8N Rooted
9SB Ice Queen
9V Blonde Ambition
9BV Pearl
9T Storm
10BV Moonstone
10N Self-Made Blonde
10T Lightning
10SB Glacial Goddess
10V Violet Platinum
Clear Liquid Diamonds

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.

• Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.
• One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes.
• Leaves hair looking luminous and shiny.
• Intermixable shades for customizable results in one step.
• Ideal viscosity for drip-free bottle application.
• Ammonia-free formula.
• Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair.

Ideal When:
• You want to craft luxe-looking, made-for-me shades.
• You want toned, pre-lightened hair.
• You want to refresh, glaze, or gloss blonde hair.
• You want to cancel out brassy undertones or unwanted warmth to deliver a gorgeous, natural-looking blonde tone.
• Your client wants to refresh dull, brassy blonde hair back to its original-looking brilliance and tone.

Mixing Instructions:
1. Mix 1:1 with 5 Volume Joico Developer of your choice.
2. Best applied with a color applicator bottle.
3. When mixing in a bottle, add developer first, then color and shake well.

• Process up to 20 minutes or until desired tone is achieved, at room temperature.

Post-Color Service:
1. Rinse thoroughly.
2. Shampoo with Blonde Life Brightening Shampoo.
3. Rinse well.
4. Apply Blonde Life Brightening Masque and leave in for 5 minutes.
5. Rinse thoroughly and towel-dry hair.
6. Style as usual with your favorite Joico products.

Defy Damage Service:
• For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.



If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option

Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping

Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non Returnable, Non Refundable Items

Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns

We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address

Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235

Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.



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