• Joico Lumishine Demi-Permanent Liquid Color 2 oz 10N
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz 10NC
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz
  • Joico Lumishine Demi-Permanent Liquid Color 2 oz

View all products by Joico

Joico Lumishine Demi-Permanent Liquid Color 2 oz


$ 9.99  LIST PRICE: $ 12.00
You Save:

Choose Color
Choose Color
3NA Natural Ash
3N Natural Dark Brown
3VV Violet Violet
4NC Natural Copper
4NWB Natural Warm Beige
4RR Red Red Medium Brown
5AA/5.11 Ash Ash Light Brown
5N Natural Light Brown
5NA Natural Ash
6N Natural Dark Blonde
6NA Natural Ash Dark Blonde
6NC Natural Copper Dark Blonde
6NG Natural Gold Dark Blonde
6NV Natural Violet
6NWB Natural Warm Beige Dark Blonde
6RR Red Red Dark Blonde
7NC Natural Copper Medium Blonde
7NWB Natural Beige Medium Blonde
7V Violet
8AA/8.11 Ash Ash Blonde
8NG Natural Gold Blonde
8N Natural Blonde
8NA Natural Ash Blonde
8NC Natural Copper
9NA Natural Ash
9NV Natural Violet Light Blonde
9NWB Natural Beige Light Blonde
9V Violet
10NG Natural Gold Lightest Blonde
10NWB Natural Beige Lightest Blonde
10N Natural Lightest Blonde
Clear 2 oz

Joico LumiShine Demi Liquid Color is a gentle, ammonia-free color system of over 20 shades formulated for deposit only. Guaranteed predictable, consistent color results when mixed with LumiShine Crème Developer 5 Volume.

Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed.

Joi starts on the inside. Our ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine. 

Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine. Arginine drives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results. It also reduces the amount of ammonia needed to color hair, improving client comfort during the color service. 

Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color- treated hair for up to 30 shampoos,** sealing in moisture, softness, and brilliant shine.

Quadramine Complex: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service. 

Here’s why you’ll love LumiShine:
Three simple steps to brilliant color—consultation, formulation, and application. 

It’s Predictable... Reliable... and Utterly Straightforward! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time. 

It Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts. 

* Vs. untreated hair. 
** Based on laboratory testing of damaged hair.



If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option

Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping

Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non Returnable, Non Refundable Items

Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns

We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address

Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235

Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.



Customer Reviews

Based on 3 reviews
Kimberly Dees
Great color !

Recommended by another hairstylist

Joico Lumishine Demi-Permanent Liquid

Love this brand. The colors 9NWB and 9NV are great! I mixed them 50/50 with a splash of 7SB and now I have a really nice brown base with beige bayalage highlights for the fall. I always do my own hair so I experiment a lot with different colors, but I like this brand.....I feel like it lasts a long time.

Karen Price

Thank you

Search our store

Subscribe to back in stock notification