• Keune So Pure Color Permanent Ammonia-Free Hair Color 2.1 oz
  • Keune So Pure Color Permanent Ammonia-Free Hair Color 2.1 oz
  • Keune So Pure Color Permanent Ammonia-Free Hair Color 2.1 oz
  • Keune So Pure Color Permanent Ammonia-Free Hair Color 2.1 oz

View all products by Keune

Keune So Pure Color Permanent Ammonia-Free Hair Color 2.1 oz


$ 16.59  LIST PRICE: $ 17.50
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Choose Color
Choose Color
1 Black
2000 Super Blonde
3 Dark Brown
3.76 Dark Violet Red Brown
4 Medium Brown
4.00 Light Brown
4.15 Medium Ash Mahogany Brown
4.19 Medium Matte Brown
4.3 Medium Golden Brown
4.37 Medium Espresso Brown
4.45 Medium Copper Mahogany Brown
5 Light Brown
5.11 Light Intense Ash Brown
5.14 Light Caramel Brown
5.23 Light Cocoa Brown
5.31 Light Golden Brown
5.35 Light Choco Brown
5.5 Light Mahogany Brown
5.6 Light Red Brown
5.7 Light Violet Brown
6 Dark Blonde
6.00 Dark Blonde
6.1 Dark Ash Blonde
6.19 Dark Matte Blonde
6.3 Dark Golden Blonde
6.35 Dark Choco Blonde
6.38 Dark Hazelnut Blonde
6.4 Dark Copper Blonde
6.53 Dark Chestnut Blonde
6.66 Dark Intensive Red Blonde
7 Medium Blonde
7.14 Medium Caramel Blonde
7.22 Medium Intense Pearl Blonde
7.32 Medium Beige Blonde
7.34 Medium Gold Copper Blonde
7.43 Medium Copper Golden Blonde
7.54 Medium Mahogany Copper Blonde
7.73 Medium Violet Gold Blonde
8 Light Blonde
8.00 Light Blonde
8.04 Light Champagne Blonde
8.1 Light Ash Blonde
8.17 Light Ash Violet Blonde
8.23 Light Pearl Golden Blonde
8.3 Light Golden Blonde
8.31 Light Beige Blonde
8.38 Light Hazelnut Blonde
9 Very Light Blonde
9.12 Very Light Ash Pearl Blonde
9.13 Very Light Ash Golden Blonde
9.25 Very Light Pearl Mahogany Blonde
9.32 Very Light Beige Blonde
9.72 Very Light Violet Pearl Blonde
10 Lightest Blonde
10.01 Lightest Platinum Ash Blonde
10.21 Lightest Pearl Ash Blonde
10.7 Lightest Violet Blonde

Keune So Pure Color Permanent Ammonia-Free Color is inspired by nature, this mild and effective permanent hair color is designed to nourish the scalp and hair while providing high quality color. In line with the So Pure philosophy, So Pure Color is 100% ammonia, paraben and sulfate-free and enriched with certified organic ingredients. The color is enhanced with organic argan oil, jasmine, sandalwood and coconut oil to relieve any irritation and regulate the scalp and hair texture. The product is also enriched with Phytokeratin, to rebuild the hair structure.

Although So Pure Color is designed to be mild for hair and scalp, it still provides 100% grey coverage for even the most stubborn grey hair. Combining a lifting ability of up to three levels, stylists will enjoy the ease of mixing, application and rinsing, while their clients will enjoy the long lasting results. With more than 35 intermixable shades to choose from, the options are seemingly limitless.

To fully-develop the So Pure Color line, Keune has introduced So Pure Color Developer, a paraben-free developer, enriched with color stabilizer, as well as After Color Shampoo and Conditioner. Of course, clients are encouraged to ‘stay green’ while enjoying their new color with the full So Pure Regimen.



If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option

Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping

Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non Returnable, Non Refundable Items

Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns

We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address

Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235

Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.



Customer Reviews

Based on 5 reviews

Great product


Great color and very gentle


Keune So Pure Color Permanent Ammonia-Free Hair Color 2.1 oz

Marcela Barbosa

Great products

Moisés romao Noronha
Everything it’s good

Thanks for help me

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