• L'Oreal DIA Richesse Ammonia-Free Demi-Permanent Creme Haircolor 1.7 oz
  • L'Oreal DIA Richesse Ammonia-Free Demi-Permanent Creme Haircolor 1.7 oz

View all products by L'Oreal

L'Oreal DIA Richesse Ammonia-Free Demi-Permanent Creme Haircolor 1.7 oz


$ 9.95

Choose Color
Choose Color
4.3/4G Dark Brown Sugar
5.15/5BRv Cappuccino
5.31/5GB Praline
5.32/5GV Cafe
5.54/5RvC Intense Mahogany
5.60/5RRR Intense Ruby
5.65/5RRv Cherry
6.02/6NV Glazed Pecans
6.13/6BG Walnut
6.3/6G Gingerbread
6.31/6GB Hazelnut Praline
6.35/6GRv Maple
6.4/6C Sienna
6.40/6CCC Copper
6.64/6RC Garnet
7.13/7BG Satin Blonde
7.23/7VG Toffee Cream
7.31/7GB Almond
7.32/7GV Biscotti
7.34/7GC Gold Chestnut
7.40/7CCC Fireglow
7.43/7CG Sunset
7.8/7M Mocha Latte
8.02/8NV Lavender Sugar
8.13/8BG Ash Beige

L'Oreal Professionnel DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

• Covers up to 70% white
Lifts up to 1.5 levels
Deep, rich and reflective tones
Exceptional softness and shine

Crème formula for precision application and care for the hair

Cover first greys
Refresh red & copper clients



If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option

Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping

Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non Returnable, Non Refundable Items

Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns

We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address

Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235

Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.



Customer Reviews

Based on 6 reviews

Easy peasy and the color remains true and lasts.
I've used two other brands but they're out of stock so I tried this L'Oreal. I like that it's in a cream form which makes it easy to get only as much as I'll need for one application. I'm a guy with short hair so one tube will be good for several uses. I'm on my third coloring, so I reapply after 2 - 3 weeks, tho I could probably go up to 4 weeks. I like how stable the color remains, very little color fade until about 3 weeks.


I have used this for years. Excellent results.

Ovid Balten
Very good

Soft and brilliant hair

Renata Papone
Great product

Will use this company again

Joell Kunkle

L'oreal Professionnel DIA Richesse Ammonia-Free Demi-Permanent Creme Haircolor 1.7 oz

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