Wella Pure Perfection Permanent Ammonia-Free Hair Color 2 oz

Wella Professionals provides up to 100% gray coverage while reducing visible signs of hair damage. A Revolution in Permanent, No-Ammonia Hair Color. Free from ammonia, added fragrance, mineral oils, silicones, and PPD/PTD. Clinically Proven to Reduce Signs of Damage with Supercharged Metal Purifier. Powered by a Supercharged Metal Purifier that targets metals like copper and iron to control oxidative stress during coloring.

• A curated palette of 30 shades for pure & true-to-tone color results
• Up to 100% grey coverage
• State-of-the-art formula designed for damage control and more predictable color results
• No dedicated developer required. Can be used with any Welloxon Perfect developer in a 1:1 ratio. 

How to use:
1 - Mix and apply with a bowl & brush. If using darker shades, consider using a stain guard.

Mixing Recommendation:
1. Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio. Example: 60 g Pure Perfection + 60 g Welloxon Perfect.
2. 6% Welloxon Perfect: For grey coverage and up to 1 level of lift.
3. 9% Welloxon Perfect: For up to 2 levels of lift.
4. 12% Welloxon Perfect: For up to 3 levels of lift.
5. To refresh mid-lengths and ends, you can use a suitable Wella Professionals demi-permanent color.

Alternatively: 
• Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 minutes.

How to apply:
• Wear suitable gloves and apply to dry hair.

Grey Coverage: 
• Apply first to the areas with the highest percentage of grey or white hair when grey coverage is required.

Tips: 
• For maximum coverage on stubborn grey hair, saturate with enough product and take very fine sections. If the regrowth is more than 2.5 cm. Perform a mid-band application to get the best result on grey hair. Apply the mid-band 1 cm away from the roots first. Once done, apply directly to the root and develop for 30 to 40 minutes.

Full Head Color: 
• Apply the coloring mixture immediately from roots to ends.

When Lightening:
1. Step 1: Apply the coloring mixture to lengths and ends only, leaving approximately 2 cm free from the scalp. Develop for 20 minutes.

1. Step 2: Apply the mixture to the root and develop for 30 to 40 minutes.

Development time:
• Develop the color without heat for 30 to 40 minutes or with heat for 15 to 20 minutes.

Returns
If you are not completely satisfied with a Brighton Beauty Supply purchase we would gladly accept returns of eligible (new, unused, and unmarked) products within 30 days of delivery. Brighton Beauty Supply does not offer exchanges at this time.

We encourage you to check your items upon receipt of the package to make sure you received exactly what you ordered. In rare cases items can be damaged in transit or your package can arrive open with missing items, please contact our customer support team as soon as possible.

All Claims Must Be Made Within 14 Days from receipt of the package. We will provide a pre-paid return label if a mistake was made on our end. If Return is made for any other reason (change of mind, dislike the color, ext.), the customer will be responsible for shipping the items back to our facility.

Items must be returned to us new, unused with all original boxes and seals attached. We ask you to use the original packaging or any other carton box to ship your items back to us. Shipping them in a plastic bag will damage the item(s) in transit and will not be accepted for a refund. Returns that do not meet our policy will be refused or sent back to you at your cost. Brighton Beauty Supply monitors return activity for abuse and reserves the right to limit returns in all instances. All returns are subject to validation and approval at Brighton Beauty Supply’s discretion.

Use of Promotional Free Shipping Option
Brighton Beauty Supply offers promotional free shipping for orders exceeding a certain amount. Brighton Beauty Supply reserves the right to change promotional amounts anytime, without any notice. We encourage our customers to check the updated information on Brighton Beauty Supply homepage before placing any orders.

Returning Orders with Promotional Free Shipping
Customers returning any items back to our facility for a refund will be responsible for shipping fees, unless there was a mistake on our part. Customers are responsible for shipping the products with a reputable carrier and saving the tracking information as a proof of shipment. Upon receiving the package(s), our return department representatives will inspect all items returned for their eligibility. If all items meet our return policy, a refund will be issued back to the original payment method. Otherwise, we will contact the customer via email for further instruction. 

PLEASE NOTE: If the total of the order becomes less than promotional free shipping amount after returning an item(s), the original shipping fee will be deducted from the refund. Customers can check the original shipping fee by putting desired items in the shopping basket and inserting their zip code. Our shipping fees vary depending on destination. 

Non-Returnable, Non-Refundable Items
Due to Health and Hygiene Concerns, sales of Nail Polish, Clipper Blades, Hair Brushes, Nail Files, Skin Care Cosmetics, Make Up Brushes and ext. will be considered as Final Sale and Will Not be eligible for return.

Repeated Returns
We offer a flexible returns policy to make your online shopping experience even easier. We do monitor the number of returns made by customers and continued returns will be flagged and may, at our discretion, lead to the closure of your Brighton Beauty Supply account or future orders being refused.

Return Shipping Address
Please ship your items to the address below, including your order number.

Brighton Beauty Supply
Return Department (Order # space for order number)
419 Brighton Beach Ave
Brooklyn, NY 11235
Contact our customer care team by emailing info@brightonbeautysupply.com if you have any further concerns.